Social Media Manager
PATRICLINES
Vancouver, BC
Social Media Responsibilities & Expectations

Designs strategies and manages the day-to-day social media activities maintaining our content distribution through multiple online channels.
Writes, coordinates and keeps current, the Hotel’s Blog (roomwithaviewblog.com) and delivers live social updates and photography/video at hotel special events.
Liaises with major local, national and international bloggers and related social media websites and suppliers, top influencers and industry insiders to optimize coverage for the Hotel.
Designs and tracks appropriate metrics, including SEO and SEM, to evaluate the ROI success of various social media platforms used and its engagement of users through analytics.
Produces reports on a weekly/monthly basis to measure the success of event campaigns and initiatives covered.
Maintains two way engagement with key associates to ensure continued communication and exchange of material and ideas for the various social media platforms.
Required Competencies And Skills

Bachelor’s degree or equivalent in Journalism, Communication, Marketing, Web Development, Digital Marketing, Tourism, or related field.
Minimum of 2 years of professional experience in a content management role.
Advanced technical skills of Adobe Photoshop, InDesign, and Microsoft Office Suite, and video editing skills.
Experience with online visual layout & formatting.
Superior verbal and written communication and presentation skills, with an emphasis on copy writing, editing and proofing.
Creative with a high attention to detail.
Positive, collaborative with a can-do attitude and a focus on results.
Demonstrated experience with strong decision making skills and exercising independent judgement.
Ability to work weekends, evenings, holidays as required.