Job Overview
We are seeking a dynamic and creative Social Media Manager to lead our digital marketing efforts across various platforms. The ideal candidate will develop and execute engaging social media strategies to enhance brand awareness, drive traffic, and increase customer engagement. This role requires a strong understanding of e-commerce, SEO, and digital marketing best practices, along with proficiency in graphic design and social media management tools. The Social Media Manager will play a pivotal role in shaping our online presence and supporting our overall marketing objectives.
Responsibilities
- Develop, implement, and manage comprehensive social media strategies aligned with company goals.
- Create compelling content tailored for platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
- Utilize Adobe Creative Suite (Photoshop, Illustrator) for designing eye-catching graphics and visual content.
- Manage social media scheduling and monitoring using tools like Hootsuite and Buffer (application).
- Conduct keyword research to optimize content for SEO and improve organic reach.
- Execute Facebook Advertising campaigns to target specific audiences and boost engagement.
- Analyze social media metrics using Google Analytics and platform insights to measure campaign performance.
- Collaborate with the e-commerce team to promote products and special offers effectively.
- Proofread all content to ensure accuracy, consistency, and brand voice adherence.
- Stay updated on industry trends, platform updates, and emerging digital marketing techniques to keep strategies current.
Experience
- Proven experience in digital marketing with a focus on social media management.
- Strong graphic design skills with proficiency in Adobe Photoshop and Adobe Illustrator.
- Hands-on experience with social media management tools such as Hootsuite and Buffer.
- Knowledge of SEO best practices, keyword research, and Google Analytics for data-driven decision making.
- Experience managing Facebook Advertising campaigns is highly desirable.
- Familiarity with e-commerce platforms and digital marketing strategies is preferred.
- Excellent proofreading skills with attention to detail in all content creation tasks. This role offers an exciting opportunity for a creative professional passionate about digital marketing to make a significant impact on brand growth through innovative social media campaigns.
Pay: $58,000.00-$62,000.00 per hour
Benefits:
- Company events
- Dental care
- Extended health care
- Flexible schedule
- Paid time off
- Vision care
- Work from home
Work Location: Remote
