We are seeking a Senior Specialist, Digital Marketing – Web, AI & SEO to lead the strategy, performance, and optimization of our B2B digital presence. Reporting to a Director of Marketing, this role is responsible for driving brand awareness and product engagement through website performance and content effectiveness across the customer journey.
The successful candidate will develop and execute strategies that maximize visibility across traditional search engines and AI-powered discovery platforms, including SEO, AEO, GEO, and LLM search experiences.
They will also lead initiatives to optimize website performance, enhance digital customer experiences, and improve content effectiveness to support business growth. Experience with AI-powered marketing tools is considered an asset.
Lead and optimize the B2B website experience to drive brand awareness, product engagement, lead generation, conversion, and overall digital performance.
Develop and execute global website growth and search optimization strategies across traditional search engines and AI-powered discovery platforms, including SEO, AEO, GEO, and LLM search experiences.
Analyze website performance, user behaviour, and search trends to identify opportunities for growth, optimization, and improved customer experiences.
Optimize content, metadata, schema, and information architecture to improve search visibility and AI-driven discovery.
Develop and manage content strategies, content lifecycle processes, governance standards, and digital asset management practices to improve engagement and conversion.
Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
Strong knowledge of SEO, website architecture, web analytics, digital optimization, and search visibility best practices.
This position will be located in St. John's and offers the opportunity for a hybrid work environment at least 3 days a week in-office, providing flexibility and accessibility for qualified candidates.
Come as You Are
Nasdaq is an equal opportunity employer. We welcome applications from candidates of all backgrounds and identities.
We are committed to fostering an inclusive workplace where diverse perspectives, experiences, and identities are valued and celebrated.
We ensure that individuals with disabilities are provided with reasonable accommodation throughout the hiring process.
