Performance Marketing Specialist (SEO + Paid Ads)
Pay: CA$40,000.00–CA$48,000.00 per year
Company: Insert Marketing
Location: Remote (Ontario, Canada)
Salary: $40,000–$48,000 CAD
Type: Full-Time
About Insert Marketing
Insert Marketing is a growth-focused creative and performance agency working across hospitality, real estate, wellness, events, and consumer brands. We don't do generic marketing. Everything we build is intentional, data-driven, and designed to generate measurable business growth.
We're looking for a Performance Marketing Specialist who understands how traffic becomes leads—and how leads become revenue. This role combines organic search, paid advertising, and conversion optimization to drive results across multiple client accounts.
The Role
This is a remote role focused on growing client businesses through SEO, paid media, lead generation, and conversion optimization. You'll work closely with strategy, creative, and account management teams to develop campaigns that drive qualified traffic, increase conversions, and maximize return on investment.
This role owns outcomes—not checklists.
Responsibilities
- Develop and execute on-page, off-page, and technical SEO strategies
- Conduct keyword research, competitive analysis, and content optimization
- Plan, launch, manage, and optimize Google Ads campaigns (Search, Performance Max, Display, and Remarketing)
- Create, manage, and optimize Meta Ads campaigns across Facebook and Instagram
- Monitor campaign budgets, bidding strategies, and ROAS to maximize performance
- Build and optimize lead generation funnels, including landing pages, forms, and CTAs
- Improve website conversion rates through ongoing testing and optimization
- Track and analyze performance using GA4, Google Search Console, Google Ads, Meta Ads Manager, and CRM data
- Manage Local SEO, including Google Business Profiles, citations, and review strategies
- Collaborate with creative and content teams to develop high-performing ad creative and landing pages
- Prepare clear, actionable monthly reports with insights and recommendations
- Stay current on SEO best practices, platform updates, and paid media trends
What We're Looking For
- 2+ years of experience managing SEO and/or paid digital advertising
- Experience running Google Ads and Meta Ads campaigns with measurable results
- Strong understanding of search intent, paid acquisition, and conversion optimization
- Experience with GA4, Google Ads, Meta Ads Manager, Search Console, and keyword research tools
- Comfortable working with CMS platforms such as WordPress, Squarespace, or Shopify
- CRM experience is considered an asset (Go High Level)
- Analytical mindset with the ability to interpret data and make performance-driven decisions
- Self-directed and accountable in a remote work environment
- Highly organized, detail-oriented, and deadline-driven
What You'll Get
- $40,000–$48,000 CAD salary
- Fully remote work environment
- Exposure to diverse, fast-growing brands across multiple industries
- Real ownership over campaign performance and client results
- Opportunities for professional growth as the agency continues to scale
- Collaborative, fast-paced team environment where your ideas have impact
How to Apply
Please send your resume and a short note outlining:
- Your experience with SEO and paid advertising
- A campaign or result you're especially proud of
- The platforms and tools you use most frequently (Google Ads, Meta Ads Manager, GA4, Search Console, SEMrush, Ahrefs, etc.)
Apply to: [email protected]
Job Type: Full-time
Work Location: Remote
Job Type: Full-time
Pay: $40,000.00-$48,000.00 per year
Work Location: Remote
