Product Marketing Manager
Prodigy Game
Toronto, ON
Who We Are:
Prodigy Education connects students, parents, teachers and school districts with resources that promote a lifelong love of learning. Anyone with an internet connection is welcome to create a free account and try the most effective and engaging K-8 math platform in the world. Our business model helps us connect with youth around the world, with over 50 million students now voluntarily practicing math every single day — and enjoying it! We believe the entire community that surrounds a student plays a part in their success as a learner. For that reason, Prodigy Education uniquely empowers parents, teachers, and schools by providing curriculum-aligned tools, performance reports, and even partnerships. At Prodigy Education, we have an incredible team that works tirelessly to turn our goal of making education a human right into a reality. We are immensely grateful for our amazing team and all they do every day.

In the last eight years, Prodigy Education has gone from 3,000 local users to over 50,000,000 worldwide, and is currently the fastest-growing educational startup in North America! We have always been popular in North America but have expanded into the UK, Australia and recently opened our first office in India. 2018 proved to be a big year for us. We are proud to have been named the fastest-growing software company in Canada by Canadian Business, as well as selected to be on the list of the most sought-after startups in Canada by LinkedIn. Prodigy's incredible growth was recognized by Deloitte with a triple-award win by placing in Canada's Technology Fast 50 and the North American Fast 500 rankings, in addition to being honoured with a Leadership award for our deep commitment to innovation and advancement within the industry.

We welcome people who share our passion to join our team, where you will have the opportunity to help an entire generation of students to LOVE learning, while working alongside some of the brightest and most passionate people in the industry.

Working with the product marketing lead, you'll be responsible for positioning and marketing the game, primarily focusing on engagement and retention. You’ll collaborate across the product and marketing departments to do so, also running market research initiatives to inform our strategies related to improving metrics such as Membership conversion rate.

Note: This role is available in the Toronto OR Burlington office.

Your Impact:
Lead the development, execution and ongoing iteration of a multichannel strategy to drive in-game activity from students
Refine our strategy to drive awareness of, and in-product activity related to, game releases among teachers and parents
Build a strong communication loop between product and marketing to guide shared priorities and approaches
Conduct user and market research to refine and expand your tactics, optimizing metrics across the funnel
Handle relevant marketing requests from other teams

Who You Are:
Experienced with conducting quantitative and qualitative user and market research through methods such as AB testing, interviews, surveys and secondary research in general
Able to analyze basic marketing metrics using tools such as Google Analytics and platform-specific data suites
Experienced with developing content for media such as blog, video, email and product
Genuinely passionate for video games, and continuous learning and development
Knowledgeable of product marketing trends and tactics
Able to write clear, engaging copy for kids

Bonus Points For:
Experience in product marketing or product management, or both
Experience marketing games or marketing to children, or both

What We Offer:
The opportunity to build a career of value and witness first hand the impact Prodigy has as the most engaging math platform in the world!
A culture of transparency
No is never the final answer, we want you to bring your fresh ideas to the team
No micromanaging here!
We are Canada's Fastest Growing Software Company, build your career, define your role, push yourself beyond expectations and be rewarded
Full health benefits from day one (1) for you and your family, fully covered! Nothing is ever taken off your pay cheque
We are a profitable company, with stock options for all employees
Flexible working hours (core office hours of 10:30 - 3:00)
Work from home options
Work life harmony, work hard, play hard
Team building events that not only include you as a Prodigy employee but your significant other and children as well
Really cool, innovative projects that truly change the way students interact with math
Company lunch every second week for ‘All Hands’
And of course your start-up necessities Ping Pong and Smash Bros competitions

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Game will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.