About the Role
CTG Group is seeking a Marketing and Social Media Coordinator (Part-Time/Full Time) to support B2B marketing efforts across two of it's consumer-facing labels: apparel brand Charlie Paige and accessories brand Astral.
Our current focus is squarely on the B2B side of the business: engaging and supporting our retail partners through compelling content, consistent communication, and strong brand storytelling.
Key Responsibilities
Social Media
-
Plan, design, and schedule engaging content across Instagram, Facebook, TikTok, and
LinkedIn — with a B2B lens to engage and inspire our retail community
- Maintain a content calendar to ensure consistent, timely, and on-brand posting across
both brands
- Film and edit short-form video content (Reels, TikToks, Stories) using CapCut and
InShot, in line with current trends
- Source and edit visual assets in collaboration with internal teams and designers
Write compelling copy across all social channels, adapting voice and tone for each
brand
- Monitor and respond to inbound comments and messages in a timely, brand-appropriate
manner
- Build meaningful relationships with followers, retail partners, and brand advocates
Retailer Email & Rep Communications
- Plan and execute regular email campaigns to our retail partners — including collection
highlights, staff picks, current promotions, and sneak peeks
- Create and contribute content to our weekly bulletin sent to the sales rep team, keeping
them informed, energized, and equipped to sell
- Ensure all communications are on-brand, visually polished, and aligned with current
campaigns
Retail Sales Enablement & Visual Tools
- Assist in creating visual tools to support retailer sell-through, including look books,
styling guides, and merchandising visuals
- Collaborate with the marketing and sales teams to ensure assets reflect current
collections and seasonal priorities
- Support asset creation for paid social advertising campaigns as directed
Shoot Coordination
-
Coordinate ongoing content and campaign shoots, including planning, execution, model
sourcing, and run of show
- Work closely with internal teams and external partners to ensure shoot output aligns with
brand standards and content needs
Strategy & Analytics
-
Support the development and execution of social and marketing strategies aligned with
broader goals set by the team director
- Report on key performance metrics across social and email channels
- Use insights to continuously optimize content, posting cadence, and communication
strategies
- Stay current on platform algorithm changes, new features, and industry best practices
Requirements
-
2–3 years of experience managing social media and/or marketing communications in a
professional or agency setting
- Strong writing skills with the ability to adapt voice and tone across brands, platforms, and
audiences
- Experience with email marketing platforms (e.g., Klaviyo, Mailchimp, or similar)
- Proficiency with social media management and scheduling tools
- Very comfortable filming and editing short-form video content using CapCut, InShot, or
similar tools
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite)
- Familiarity with social media analytics and reporting
- Excellent organizational skills and the ability to manage multiple priorities in a fastpaced, small-team environment
- A portfolio or examples of social media work, email campaigns, or brand content (links
welcome in your application)
- Experience working with fashion, lifestyle, or consumer product brands is a strong asset
Why Join Us
-
Opportunity to work across two established and growing lifestyle brands, Charlie Paige
and Astral
- A collaborative, start-up-style environment where creativity, initiative, and
resourcefulness are celebrated
- Be part of a small, passionate team shaping the future of our B2B marketing and brand storytelling
