Founding Marketing Associate — Bilingual Korean and English
About Eklan
Eklan is building the communication-performance infrastructure for the multilingual global workforce.
Our AI-powered platform helps multilingual professionals practise high-stakes workplace conversations, receive personalized feedback and communicate with clarity and confidence when it matters most.
About the role
We are looking for a creative, analytical and highly resourceful Founding Marketing Associate who is professionally fluent in Korean and English.
You will work directly with the founder to build Eklan’s bilingual content and customer-acquisition engine from the ground up. You will help develop content ideas, write short-form video scripts, coordinate production, manage social-media publishing, engage prospective customers, respond to marketing enquiries and optimize our Meta Ads campaigns.
This is not a role focused solely on impressions, followers or likes. Your work should help Eklan generate qualified leads, book discovery calls and acquire customers.
As our first dedicated marketing hire, you will have significant ownership over how Eklan presents itself to the world. You will also help build the systems, calendars and playbooks that future marketing team members will inherit.
What you will do:
Content strategy and scriptwriting
- Co-develop marketing campaigns and content ideas with the founder.
- Research the needs, concerns and ambitions of Korean nurses pursuing international careers.
- Turn customer conversations, product developments and market insights into compelling content.
- Write short-form video scripts for Instagram Reels and other relevant platforms.
- Write effective hooks, captions, headlines and calls to action in Korean and English.
- Adapt content naturally between Korean and English rather than translating word for word.
- Help develop and maintain Eklan’s bilingual brand voice.
- Experiment with different content formats, messages and distribution strategies.
- Use AI tools to improve research and production while maintaining accuracy, originality and cultural relevance.
Content production and publishing
- Prepare clear production briefs for video editors and other creative contributors.
- Coordinate editing schedules, deadlines, revisions and approvals.
- Review edited videos for message accuracy, subtitles, pacing, visual quality and brand consistency.
- Ensure approved videos are ready for publication by the required deadline.
- Maintain and manage Eklan’s social-media content calendar.
- Schedule and publish content across Eklan’s social-media platforms.
- Maintain an organized library of scripts, raw footage, edited videos and campaign assets.
- Coordinate freelancers, editors, designers and other contractors when required.
Social-media and community management
- Monitor comments, questions and direct messages across Eklan’s social-media channels.
- Respond promptly and professionally in Korean or English.
- Answer routine questions and direct prospective customers to the appropriate next step.
- Escalate sensitive, clinical, payment or technical matters to the appropriate person.
- Identify frequently asked questions that could become future content.
- Help Eklan build a trusted and engaged community of multilingual professionals.
- Monitor audience engagement and recommend ways to improve content performance.
Lead generation and conversion
- Create content designed to generate qualified enquiries and discovery calls.
- Guide interested prospects toward workshops, assessments, discovery calls or suitable Eklan programs.
- Follow up with prospective customers who express interest in Eklan.
- Maintain accurate records of enquiries, follow-ups, booked calls and outcomes.
- Identify common objections and recommend improvements to Eklan’s messaging.
- Test different offers, landing-page messages and calls to action.
- Track which content and campaigns generate qualified leads and customers.
- Work with the founder to improve Eklan’s lead-to-customer journey.
Marketing email management
- Monitor marketing enquiries received through Eklan’s designated email accounts.
- Respond clearly, warmly and promptly in Korean and English.
- Answer prospective customers’ questions about Eklan’s programs and services.
- Ensure promising enquiries receive appropriate and timely follow-up.
- Develop reusable bilingual email templates and follow-up sequences.
- Categorize enquiries and maintain accurate customer records.
- Escalate partnership, technical, payment or sensitive customer matters when necessary.
Meta Ads management
- Monitor and manage Eklan’s ongoing Meta advertising campaigns.
- Review campaign audiences, budgets, placements and creative performance.
- Develop new advertising concepts, copy and creative variations.
- Launch and monitor approved campaign experiments.
- Track click-through rate, conversion rate, cost per lead, booked calls and customer-acquisition cost.
- Identify underperforming advertisements and recommend adjustments.
- Monitor the quality—not merely the quantity—of leads generated.
- Ensure campaign links, tracking and attribution are functioning correctly.
- Prepare a concise weekly report explaining performance, insights and recommended actions.
- Allocate approved advertising budgets toward the campaigns producing the strongest results.
Build Eklan’s marketing function
- Establish repeatable workflows for content creation, review and publication.
- Build editorial calendars, campaign trackers, reporting dashboards and marketing playbooks.
- Recommend new channels and experiments that could reach Eklan’s ideal customers.
- Analyze performance, expand what works and discontinue ineffective activities.
- Bring forward ideas and solutions instead of waiting only for assigned tasks.
- Help shape Eklan’s positioning, brand and approach to the Korean market.
- Support the recruitment and coordination of future marketing contractors or team members as Eklan grows.
How success will be measured
This role will be evaluated by measurable business outcomes and execution quality.
Key performance indicators will include:
- Number of qualified leads generated
- Number of discovery calls booked
- Lead-to-booked-call conversion rate
- Discovery-call attendance rate
- Number of paying customers influenced by marketing
- Meta Ads cost per qualified lead
- Customer-acquisition cost
- Number of short-form videos published
- Percentage of scheduled content published on time
- Content-to-lead conversion rate
- Marketing-enquiry response time
- Social-media audience and engagement growth
Lead-generation and acquisition targets will be agreed according to Eklan’s marketing budget, current audience size and conversion baseline.
Required qualifications
- Professional fluency in Korean and English, including speaking and writing
- Strong copywriting, storytelling and scriptwriting skills
- Ability to create natural and culturally appropriate Korean and English content
- Experience managing social-media content for a company, organization or personal brand
- Experience creating or coordinating short-form video content
- Strong project-management and organizational skills
- Ability to coordinate editors, designers or other creative contributors
- Strong written customer-communication skills
- Familiarity with digital-marketing analytics and conversion metrics
- Excellent attention to detail
- Ability to manage multiple projects and deadlines
- Ability to work independently and take ownership of results
- Comfort working directly with a founder in an early-stage company
Preferred qualifications
Experience in one or more of the following would be particularly valuable:
- Meta Ads Manager
- Instagram Reels, YouTube Shorts or TikTok
- Content calendars and social-media scheduling platforms
- Lead generation and customer-acquisition funnels
- Email marketing and CRM platforms
- Canva, CapCut or similar creative tools
- Video-production coordination
- Marketing analytics and attribution
- A/B testing
- Landing-page optimization
- Marketing to Korean audiences
- Healthcare, nursing, education or professional development
- Early-stage startups
- AI-assisted marketing workflows
You do not need to meet every preferred qualification. We care most about your communication ability, judgment, creativity, reliability and capacity to learn quickly.
What we value
We are looking for someone who:
- Understands Korean and English-speaking cultural contexts.
- Can turn an initial idea into compelling content.
- Connects marketing activity to leads and customers.
- Uses data to improve creative decisions.
- Notices small details before content is published.
- Follows through without requiring constant supervision.
- Communicates constructively with editors and collaborators.
- Responds to prospective customers with warmth and professionalism.
- Experiments quickly and learns from results.
- Wants to build a marketing function, not simply complete assigned tasks.
- Believes multilingual professionals should receive recognition equal to their expertise.
Why join Eklan?
- Founding-level ownership: Help shape Eklan’s brand, voice and marketing systems from an early stage.
- Measurable impact: See how your work translates into leads, customers and professional outcomes.
- Creative ownership: Take ideas from initial concept through production, publication and analysis.
- Direct founder collaboration: Work closely with the founder on Eklan’s story and growth strategy.
- Professional growth: Grow into broader marketing ownership as Eklan and its team expand.
- Meaningful mission: Help multilingual professionals demonstrate the full extent of their expertise.
- Global ambition: Contribute to a platform designed to serve professionals across industries and countries.
How to apply
Please submit:
- Your résumé
- Introduce us to a topic (Max 150 words)
We do not require a traditional cover letter. We would rather understand how you think, what you have created and how you connect marketing activities to business results.
Selected candidates may be invited to complete a short, paid practical exercise related to bilingual content and customer acquisition.
Professional fluency in Korean and English is an essential requirement for this position.
Pay: $38,862.36-$75,646.28 per year
Work Location: Hybrid remote in Toronto, ON (Toronto District)
