Whenever and wherever you join us, you open a door to opportunities in any and all aspects of media, technology and innovation. We will encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. Our success takes a team of people who are invested in our culture, each other’s success, and their own growth, and together we make Mindshare Canada the place where we do the best work of our career.
Mindshare is looking for a Manager, Planning with a passion for marketing and a curiosity for media in advertising. This role is in the Client Leadership team and is an integral part in capturing a client’s vision to reach the intended audience. The Media Planners at Mindshare are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. We strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.
The Manager is responsible for our strategic brand work: comms plans, media strategies, media plans. You will direct the day-to-day account activities for the brand and play a key role in the translation of marketing and advertising objectives into overall media strategies. You, in partnership with the client marketing teams will lead its deployment to the respective brand teams and optimize it regularly based on business dynamics. You will be responsible for developing the skills and knowledge of more junior staff.
How you will make an IMPACT:
Partner with Director on all aspects of communication plan development and recommendations
Assist the Director in the negotiation of long-term media contracts
Demonstrate full understanding of Client’s businesses as basis for all future work
Prepare and present communication plans, including objectives, strategy, and rationale
Act as primary planning / buying integration contact for outside agency partners
Assume ultimate media financial accountability with Client Accounting and agency partners
Participate in Client / Agency meetings as the day-to-day product group representative from the media department
Act with integrity when managing relationships across agency and media partners in order to ensure brand understanding, more effectively sell ideas, and contribute to positive agency evaluations
Grow, engage, retain and recruit the best talent
Supervise, guide and counsel more junior staff on all day-to-day activities as well as the specifics of the Client’s business and industry
What YOU bring:
College Diploma or Bachelor’s degree, preferably in advertising, marketing, business administration or communications, or equivalent experience
3+ years of relevant media experience, media planning preferred
Strong leadership and people skills that inspire and captivate the team, eagerness to teach and mentor peers daily, and a passion to share great work amongst each other
Proven experience with client presentation and reporting
Showcase a natural gift for grasping concepts quickly and making good judgments
Knowledge of media buying
Advance knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint)
Proficiency with 3rd party syndicated research resources (ComScore, Nielsen, Vividata) and proficiency with media tools (eg. Prisma)
Comfortable working with budgets/numbers and a strong understanding of mathematical concepts
Proven ability to prioritize and organize workload, and operate under tight deadlines while managing multiple projects and deadlines
Ability to foster collaborative relationships with other cross-functional teams
Ability to adapt and work in a fast-paced work environment effectively
What WE bring:
Exposure to a global network of resources and career opportunities
Comprehensive benefits program, including maternity/parental top-up program
Great social environment where we work hard and play hard
Corporate social responsibility, actively participating to create a better community
Agency that values wellness with programs that contribute to a healthy lifestyle
The opportunity to create and contribute to an environment where ‘Innovation as usual’ thrives in everyday work
We foster a growth mindset by exhibiting adaptability, inclusivity, sincerity, curiosity, entrepreneurial spirit, and teamwork
Extensive learning, training and development opportunities
Exposure to strategic partnership across agency
Mindshare was born in Asia in 1997, a WPP start-up with a desire to change the media world. Now we are a global network with 116 offices in 86 countries and billings of $17.9bn. We are the largest agency in GroupM, WPP's Media Investment Management arm, which is the #1 media holding group globally.
GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together.
Mindshare encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff. If you require accommodation at any stage of the application process, please let us know. Mindshare thanks all applicants, however only those who qualify for an interview will be contacted.
To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com/canada and follow us on Twitter @mindshare, facebook.com/MindshareCanada and linkedin.com/company/mindshare.