Digital Writer
Toronto, ON
We’re looking for our next Digital Writer. Could It Be You?
As an in-house expert in content, you will craft online copy to generate growth and increase brand awareness for all of Questrade Financial Group’s lines of business.

What’s it like working as a Digital Writer at Questrade?
The Digital Writer at Questrade is someone who can transform complex topics into plain language. You will be creating engaging content and educating our audience, discovering what they want and optimizing their path to conversion. You will play a strategic role in implementing the content to increase brand awareness and fuel growth.

Need more details? Keep reading...
As a Digital Writer, you will support the Marketing teams with content designed to achieve quarterly and yearly priorities by ensuring content is easy to understand. You will write compelling short-form copy, distilling large briefs into powerful, concise headlines (for display banners, print headlines, etc.). You will guide customers and prospective customers through their journey—knowing when to use enticing emotional copy or clear step-by-step instructions. You will develop ideas with fellow writers and designers as well as research a subject, find insights and craft content for multiple channels (corporate website, landing pages, emails, e-books, editorials, social, etc.). Being the team player that you are, you will work with members of the creative team (designers and developers) to bring content to life and ensure the value proposition and story is clearly understood by the consumer. You will collaborate with subject matter experts to understand persona, product and service capabilities and value propositions for specific products and services. You will shape key messaging by understanding consumer insights and motivating factors, which will resonate and compel the target consumer to take action. You will contribute to editorial governance so content is consistent throughout Questrade applications and with our brand voice, style and tone. Last but not least, you will grow Questrade as a thought leader and advocate for Canadians.

So are YOU our next Digital Writer? You are if…
ü You have 3+ years’ experience writing clear, persuasive copy/content (short-form and long-form) for a wide array of channels (web, print, email, social, etc.) and audiences (B2C and B2B).
ü You have a Bachelor’s Degree or Diploma in English, Communications, Marketing/Digital Marketing or a related field.
ü You have experience with MS Office (Word, Excel, PowerPoint)
ü You are a strategic thinker and creative storyteller.
ü You have knowledge of the Canadian investment landscape and an interest in fintech.
ü You have financial services industry experience, preferably with investments.
ü You have experience with short form writing
ü You have an eye for detail and excellent grammatical skills.
ü You have the ability to manage multiple projects under tight deadlines.
ü You have Project Management skills and understand how to manage priorities of multiple stakeholders in a complex environment.
ü You have a solid understanding of SEO principles, digital marketing and lead generation strategies.
ü You have strong organizational skills.
ü You have great presentation skills.
ü You have the ability to work well at all levels of an organization and interact confidently with senior management.
ü You are a self-motivated individual who isn’t afraid to bring new ideas to the table.

Brownie points if…
ü You are proficient in French, Mandarin or Cantonese
ü You have experience in a regulated industry
ü You have an advertising agency background
ü You have completed the Canadian Securities Course
ü You are knowledgeable of HTML, Clicktale and Google Analytics

Sounds like you? Click below to apply!
Questrade is committed to providing reasonable accommodation for people with disabilities. If you require an accommodation, we will work with you to meet your needs in all stages of the hiring process.