What is our story?
Founded in 1994, TEALEAVES is the tea purveyor of choice to 5 star hotels and Michelin Chefs worldwide. As experts in Palate = Color + Aroma + Taste, we believe in a unique philosophy. Using tea as our vessel, we blend techniques, stories, people, and ideas together to create positive change for a better world.
At TEALEAVES, we are a diverse collective of design-centric colleagues intent on making a difference - working on intractable problems ranging from biodiversity loss to inclusive design. Through the application of rigorous design and business practices our team strives to push the envelope to protect personal and planetary wellness.
Beyond “CSR” - Creating Impactful Change
As a member of the TEALEAVES team, you will be an active participant in our brand campaigns and collaborations, employing the principles of inclusive/biodiversity design to communicate current initiatives to wholesale partners and brand champions!
Committed to our work beyond the teacup. TEALEAVES has and continues to spearhead pro-bono projects that challenge mainstream thought and lead to global solutions. From sustainable packaging, to partnerships with the United Nations, Microsoft Design and more... discover how we are blending for a better world.
Nature x Design Virtual Festival featuring our friends at Ellen MacArthur Foundation, Microsoft, The Outlaw Ocean, NSCAD, RISD, OCAD, Yale School for the Environment, Cornell, World Biodiversity Forum.
In Good Taste Documentary on Positive Behavior Change Design with UN’s FAO, John Hopkins School of Public Health, Harvard School of Public Health, Ellen MacArthur Foundation, Yale, Cornell.
Biodiversity & Biomimetic Design Project on Conservation and Climate, with Botanic Gardens Conservation International, NASA Jet Propulsion Lab, UBC Botanical Gardens.
Biodiversity Design mainstreaming collaboration, in support of UN Biodiversity and UN SDGs with Microsoft Design, Watson Foundation, OCAD.
Our Current Projects
TEALEAVES X Pantone Color Institute:
The Color of Biodiversity
In collaboration with Pantone Color and the United Nation CBD, TEALEAVES is set to blend the official 'Color of Biodiversity'. With this Color, we hope to harness the press that it attracts to mainstream the issue of biodiversity loss and shed light to the integral role biodiversity preservation and regeneration holds in saving the planet.
TEALEAVES X Terger Charity Nepal
At the foothills of Mount Manaslu in the Himalayas of Nepal, women farmers harvest wild goji berries. In a high altitude, biodiverse environment, the goji's are untouched by pollution and contain a robust palate of flavor. In support of the charity and empowering these incredible women, TEALEAVES has purchased their entire 2022/2023 Goji Berry harvest and will be blending a Wild Goji tea in honor of these women.
Career Growth & Strategy
This is the place for highly ambitious and passionate people - for those searching for a meaningful career. You will enter a fast-paced, diverse, and entrepreneurial environment with a steep intellectual learning curve.
Role Description, Key Functions
Iterate, develop and implement the dynamic growth and sales strategy plan for TEALEAVES, to acquire clients globally to add to our current clientele (Mandarin Oriental, St. Regis, Rosewood, Ritz-Carlton, Four Seasons, Bellagio, Beverly Hills Hotel, The Edition, Waldorf Astoria, Google).
Introduce and market TEALEAVES’ consumer-centric retail products to gourmet grocers, high-end retailers, corporate gifting companies and cafes throughout major cities in the Americas, Europe and Asia.
Build and develop strong long-term relationships with key clients and brand partners
Manage the entire sales cycle from lead identification to account management and growth through the use of our CRM platform
Pitch and win new clients with your team
Research and identify new business opportunities including brand collaborations
Contribute data points from client interactions to co-develop (with Creative and Visual Design colleagues) new products
Ideate, iterate and implement plans to increase the reputation and influence of the brand within the luxury culinary and mixology space
Identify, seek and activate strategic and synergistic opportunities for partnerships with luxury hotels and iconic consumer brands
Research, prepare and implement strategic Business Development plans, guided by our social impact and sustainability initiatives
Collaborate closely with Business Analytics and Strategy colleagues on an ongoing assessment to measure, track and analyze the outcomes of Business Development to facilitate data-centric, agile iterations
A Day in the Life
In the Office
Respond to a Michelin-star Chef's emails about a bespoke tea for an upcoming charity gala, consult with Logistics on implementing a new EDI order system and AI-predictive inventory of seasonal organic herbs, update Salesforce and run monthly dashboard reports in consultation with the Business Analytics team to review efficacy of latest zero-proof mixology campaign in Hong Kong , review latest restaurant experiential (film, stills, parallax) pitch opportunities, meeting with Creative to discuss custom blend packaging and art direction for a new boutique South Beach hotel
On a Trip
Fly (to New York, Boston, Chicago, Miami, Austin, Las Vegas, Beverly Hills, San Francisco, Napa Valley, Hong Kong, Singapore, London, Geneva, Paris, Milano). Check into hotel, grab snacks at the club lounge, head off, in suit, to client/pitch meeting with colleague, conduct a tea tasting on site to Chefs and mixologists, discuss collaboration opportunities with an iconic brand, lecture on Biodiversity Design and the latest UN Sustainable Development Goals at SF Design Week, try a new restaurant for dinner in Sonoma Valley, catch up on emails at club lounge and meditate before turning in.
Ideate with the world's top culinary experts to co-create beautiful visual assets (film, stills) on location for social media campaigns and brand collaborations (such as Pantone Color of the Year 2020 with pea flower).
Research and implement innovative, award-winning marketing campaigns and field action plans (and win design and brand awards for your Resume). Example (pre/post Covid): travel with two Filmmakers and a Brand colleague to New York and Hong Kong to produce a series of short culinary films, a HowTo film, numerous stills and coordinate social media launch with various PR agencies and local influencers, resulting in: www.paletteforyourpalate.com
Gather, contribute and analyze sales and marketing data points (insights, trends, user feedback) to revise Brand Strategy plans and SOPs (Best Practices). Example: based on Tableau and BI reports, working with Brand, create a new aspirational lifestyle film that speaks to sustainability and monoculturalism for B2B introductions
Help determine improvements to internal SOP, new product design (including packaging and art direction) and customer touchpoints to develop a compelling CX (Customer Experience)
Ideate with the Creative department (Documentaries, Visual Design, UX, CX) to develop compelling and meaningful content assets (film, podcast, photography, immersive events) such as Equitable Design
Soft Skills and Attributes
Appreciates the world of culinary and sustainable luxury brands
Creative conceptual thinker
Likes to work with interdisciplinary teams
Proactive and able to move projects forward, self-motivated in a fast-paced environment
Inclusive, appreciates diverse perspectives
Emotionally intelligent with high level of self-awareness, empathy and introspection
Cares about social impact
Travel (only) to glamorous cities in US, Europe and Asia (once COVID-19 ends)
Create strong, lasting relationships with the world’s most prestigious Chefs, Mixologists alongside leaders of iconic luxury and design brands
Full ownership over clients
Opportunity to work closely with Brand and Creative campaigns from ideation to implementation
Competitive base salary + annual performance bonus (this is not a commission sales position)
Wellness, Extended Health, Dental Benefits
(more tea than you can possibly drink)
- note that start date is flexible