Content Creator
University of Ottawa
Ottawa, ON
Position Purpose

We are looking for someone who:
  • Creates content but does it strategically
  • Has a knack for good storytelling and for finding stories
  • Is more a vlogger/blogger than simply a marketer
  • Has experience producing content
  • Can see the big picture AND the details
At ease in a “mobile first” and a social media-driven operating environment, the Content Creator is an entrepreneurial branded content specialist who conceives, creates and develops relevant, persuasive, shareable and interactive content for distribution through uOttawa’s owned channels (digital and traditional) and externally through Omni-channel platforms. The primary role of the Content Creator is to curate, create and disseminate branded uOttawa content to: amplify the uOttawa brand across all media including advertising (all forms), video, social media, web, online/print publications and other current, and emerging digital platforms; foster positive and measurable digital interactions with uOttawa and the sharing of uOttawa branded content; raise awareness of uOttawa and enhance its reputation and image.

The Content Creator drives the planning and timely dissemination of uOttawa branded content (primarily digital) across internal and external platforms, monitors its performance and analyzes metrics on an ongoing basis with the aim of continuous improvement.

At the University of Ottawa, Branded content blurs conventional distinctions between advertising and editorial content, and is created and distributed by the University to help connect with the hearts and minds of our audiences – with the clear goal of fostering engagement and interaction with the university.

Essential Qualifications
Undergraduate degree in communications, marketing or digital communications/marketing or an acceptable equivalent combination of education and experience
Minimum 4 years’ experience in creating branded content primarily for digital. Some experience with producing branded content for print would be considered an asset
Strong knowledge of content creation process; ability to conceive and create common, effective content that can be published and succeed in an Omni-channel environment
In depth knowledge of Google analytics and other digital measurement tools, social media tools in particular, and the ability to analyze the data to improve performance of content
Proven success in creating professional branded content that is compelling, persuasive, on-brand and capable of engaging a broad range of audiences and fostering positive interaction
Excellent understanding of best practices and principles of branded content marketing, digital advertising, social media, Search Engine Optimization (SEO), Search Engine Marketing (SEM), video and photography composition and production, copywriting and marketing in general
Highly developed story-telling skills and the ability to translate complex ideas into clear, compelling and engaging content
Strong organizational, planning and analytical skills, excellent interpersonal skills and the ability to work on several projects at once and manage tight deadlines
Demonstrated ability to work as part of a team, and to interact with creative professionals within a fast-paced environment
Sound judgment, initiative, creativity, imagination, flexibility, tact and diplomacy
High standards for accuracy, responsiveness, integrity and discretion
Omni-channel and social media-savvy with solid technology experience with CMS, HTML editing, software (e.g. WordPress, Drupal), video and image editing software (e.g. Photoshop, Final Cut Pro, Adobe Premiere, etc.)
Strong verbal and written communication skills in both official languages (French and English)
Ability to work flexible hours including evenings and weekends

Key Competencies

Key competencies required at the University of Ottawa:
Planning: Organize in time a series of actions or events in order to achieve an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Be proactive and self-starting. Show availability and willingness to go above and beyond expectations whenever possible.
Service Excellence: Reflect a positive attitude, demonstrate competence and professionalism, treat members of the community with respect, exercise care, devote full attention and find solutions. (Visit the section "Useful links" on the home page to read the detailed definition).
Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal. Accept and give constructive feedback. Adjust own behaviour to reach team goals.

Note
All qualified candidates are invited to apply; however, preference will be given to Canadian citizens and permanent residents. The University of Ottawa is an equal opportunity employer. We strongly encourage applications from women, Aboriginal peoples, persons with disabilities and members of visible minorities. If you are invited to continue the selection process, please notify us of any particular adaptive measures you might require.

Applications from employees belonging to the bargaining unit SSUO will be considered first. Priority will be given to employees who have an entitlement as defined by their collective agreement or university policies. The University also accepts external applications; they will be selected in second place. Schedule with an average of 35hrs/week. Workshops offered by Leadership, Learning and Organizational Development that you have taken may be considered an asset if you apply for a position at the University. Don’t forget to list them on your CV. We thank all candidates for applying. We will only contact candidates selected for further consideration. Any information you send us will be handled respectfully and in complete confidence. Remember to upload a copy of your diploma(s) or a certificate of merit as well as a current version of your CV into the My documents section of your career profile (please include the job ID number, i.e. J0000-0000, in the title of your document).

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