Admissions Counsellor - Prospect Management
Mount Allison University
Sackville, NB
MOUNT ALLISON UNIVERSITY
Position Posting

Position Title: Position # 3364
Admissions Counsellor – Prospect Management
Department: Registrar’s Office Classification: MASA Level 9

Supervisor’s Title: Posting Date: July 5, 2019
Director of Recruitment, Admissions, and Awards

POSITION SUMMARY:
Reporting to the Director of Recruitment, Admissions, and Awards (DRAA), the Admissions Counsellor-
Prospect Management serves as the primary lead on prospect management, including, social media, web
content, and the development of parent/guardian relationship management. This position is the lead counsellor
responsible for assessment of applications for admission, and also works as part of a team in representing the
University to prospective students, parents, guidance counsellors, and others for the purpose of introducing and
recruiting students to the University. Responsibilities include counseling students and their parents on the
admission process and the University in general, assessing students for admission and for entrance scholarships,
preparing related reports, and assisting with associated programs and materials.

Each Admissions Counsellor performs a lead role in relation to their specific responsibilities, practices, or
functions, and is responsible for both the initial learning of new policies, practices, or software and the
provision of cross-training to the admissions team in relation to their area. It is also the incumbent’s
responsibility to assist in identifying areas of inefficiency and duplication and to identify strategies for
improvement.
  • Please refer to section B for the required Qualifications, Education and Skills
Hours of Work: This is a full-time continuing nine month sessional appointment.

Mount Allison Staff Association: This position is in the bargaining unit represented by the Mount Allison
Staff Association.

Who May Apply: Any person may apply. However, if qualifications, skills and abilities are equal, preference
will be given first to members of the bargaining unit.
  • Applicants may be tested as part of the selection process
Date of Closure: Applications should be received by the Human Resources department on or before July 15,
2019. Please forward resumes to hr@mta.ca

Position Description

A. POSITION RESPONSIBILITIES under the direction of the Director of Recruitment, Admissions, and

Awards:
Recruitment
  • participate in Open Houses, receptions, and other recruitment related events as required;
  • establish and maintain relationships with guidance counsellors;
  • speak knowledgeably about Mount Allison’s programs, services, admissions requirements at special events
on campus, during admissions meetings, and at other events off campus;
  • keep abreast of admission requirements and programs across faculties and degree programs, including
changes to degree requirements, academic and other university regulations;

  • assist with planning, implementing, and evaluating other recruitment-related projects.
Assessment of Applications to Undergraduate Programs and Scholarships
  • lead counsellor responsible for assessment of applications for admission;
  • respond to inquiries providing detailed knowledge of admission policies and practices, as well as a general
information on academic, co-curricular and extra-curricular programs, current events, and other issues of
interest to various stakeholders;

  • counsel school guidance counselors on admission requirements and provide specific feedback as required
on applicants who do not qualify for admission;

  • liaise with prospective students, applicants, parents, guidance counselors, teachers, principals, alumni, and
other stakeholders;

  • advise prospective students on the university application process and admission requirements;
  • evaluate applicants’ academic credentials and eligibility for admission to the university and eligibility for
scholarships, ensuring that applicants are assessed promptly and accurately;
  • update and maintain accurate data for admissions decisions;
  • identify opportunities for improvement in admissions processes and data management.
PROSPECT MANAGEMENT
Social Media
  • act as coordinator for all Admissions social media platforms;
  • build and coordinate social media presence;
  • using social media monitoring software, daily monitor and engage online interactions with prospective
students and stakeholders;
  • develop social media strategies, campaigns, and content in conjunction with marketing and communication
plans;
  • develop and edit content for primary social media campaigns; execute social media campaigns.
Web Content
  • manage and update all prospective student related web content;
  • maintain admissions requirements page and Recruitment and Admissions Counsellor visit schedule page;
  • oversee and assist in the development of webinars for prospective students.
Parents/Guardians
  • develop parent/guardian relationship management strategy, materials, and web content;
  • in collaboration with AC-Communications, develop communications strategy and materials for
parents/guardians.

Other
  • Cross-trained with other Admissions Counsellors to assist during peak times, and to cover staff absences due to
vacations, illness.
  • Other duties as assigned
B. Qualifications

Required:
  • a university degree with preference given to recent graduates of Mount Allison;
  • a minimum of one year of experience in a post-secondary environment in admissions, public relations,
marketing, or other related experience;
  • first-hand experience at Mount Allison as a current or former member of the university community and a
positive high-energy approach to sharing that experience with others;
  • knowledge of high school programs and familiarity with the Canadian and American education systems;
  • knowledge of Mount Allison University’s student recruitment and admissions procedures;
  • ability to assess student fit for Mount Allison and advise accordingly;
  • excellent communication and interpersonal skills, and strong intercultural sensitivity and cross-cultural
communication skills;

  • a meticulous eye for detail and design, and the ability to proofread accurately;
  • polished presentation skills and strong technical/multimedia skills; experience using social media
platforms;
  • strong listening skills, patience, and a professional service orientation with an ability to analyze problems
and find potential solutions;
  • strong problem-solving and decision-making skills within the framework of University policy;
  • ability to demonstrate initiative, work well independently and with others while showing good judgement;
  • ability to work under pressure, meet deadlines, and function at a high level with minimal direct supervision;
  • excellent organizational skills, and the ability to multi-task;
  • proficiency with computer applications in Microsoft Office, E-mail, presentation software, and a
familiarity with student information systems (experience with Ellucian Recruiter and Colleague preferred);
  • ability to work flexible, irregular hours including weekends on occasion;
  • a valid driver’s license and a valid passport.
Recommended:
  • Ability to communicate in both official languages and other languages would be an asset.