Growth Marketing Manager
Location: Guelph, Ontario
Reports to: CEO
Compensation: $70,000 - $80,000 + performance bonus
The Opportunity
Fill it Forward is looking for a Growth Marketing Manager to help us identify new growth opportunities, generate qualified leads, and build a stronger sales pipeline across our priority markets.
This is a hands-on role for a commercially minded, creative, and curious marketer who loves understanding customers, spotting opportunities, and turning ideas into measurable business results.
Working closely with Sales and Digital Marketing, you'll own our growth marketing strategy and stay close to the work—building campaigns, testing new ideas and channels, digging into the data, and continually finding better ways to reach, engage, and convert our ideal customers.
Success in this role means creating a repeatable growth engine that consistently generates qualified opportunities and contributes to revenue.
What You'll Own
Growth Strategy & Pipeline
- Own marketing-generated qualified pipeline as the primary KPI for the role.
- Identify new markets, audiences, customer segments, offers, and partnerships that could create meaningful growth.
- Build growth strategies across corporate, academic, hospitality & tourism, and other priority markets.
- Develop a deep understanding of why customers buy, and use those insights to identify new growth opportunities.
- Identify patterns in our best customers and develop strategies to reach more organizations like them.
Campaigns & Experimentation
- Turn market opportunities and customer insights into compelling campaigns.
- Develop campaign concepts, messaging, offers, and calls to action.
- Continually test new audiences, messages, offers, partnerships, and approaches.
- When you see an opportunity, develop a hypothesis and find a practical way to test it.
- Use results to determine what should be scaled, changed, or stopped.
Sales, Digital & Execution
- Work closely with Sales to identify target accounts, customer insights, and emerging opportunities.
- Partner with Digital Marketing on paid media, SEO, email, website, and conversion.
- Bring together Sales, Digital Marketing, and creative resources to turn growth ideas into campaigns.
- Track performance from campaign → lead → opportunity → pipeline → revenue.
- Recommend where we should invest our marketing time, budget, and resources based on results.
How We'll Measure Success
Your primary KPI will be Marketing-Generated Qualified Pipeline.
We'll also measure:
- Qualified leads and sales opportunities generated
- Lead-to-opportunity conversion
- Strategic account engagement
- Marketing contribution to revenue
- Campaign and experiment performance
What We're Looking For
- 3–5+ years of B2B marketing experience in building lead-generation, demand-generation, or growth campaigns.
- Strong understanding of how Marketing contributes to the B2B sales funnel.
- Commercial curiosity and a desire to understand why customers buy.
- Strong writing, messaging, and campaign development skills.
- Comfortable combining creativity with data and analytics.
- Experience with digital marketing, CRM, and marketing automation platforms.
- Entrepreneurial mindset with a bias toward action, experimentation, and continuous improvement.
- Strong collaborator who enjoys working closely with Sales.
Experience with account-based marketing, hospitality, higher education, sustainability, or B2B technology would be an asset.
If you're passionate about sustainability, creative, and ready to lead impactful marketing initiatives, join us on our journey to make a positive difference. Submitting a cover letter is strongly encouraged.
Diversity & Inclusion Statement:
As an equal-opportunity employer, we are passionate about building and sustaining an inclusive and equitable working environment for all staff members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. Every member of our team enriches our diversity by exposing us to a broad range of ways to understand and engage our community.
Pay: $70,000.00-$80,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Flexible schedule
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision care
- Wellness program
- Work from home
Ability to commute/relocate:
- Guelph, ON N1G 3X7: reliably commute or plan to relocate before starting work (required)
Application question(s):
- What is your level of education completed? i.e. College Diploma, University Degree, etc.
Experience:
- B2B Marketing: 3 years (required)
Language:
Work Location: In person
