Account Executive, Ticket Sales
Hamilton Tiger-Cats Football Club
Hamilton, ON


Account Executive, Ticket Sales is responsible for generating new business ticket revenue and season seat retention, with additional sales responsibilities to follow, including but not limited to group sales and flex pack sales. The role is primarily focused on retaining and selling new season seats and through targeted prospecting, face to face meetings and your own personal network. Specifically, to increase revenue for the ticket sales and service team, while leveraging new and unique ideas that will create memorable experiences for fans.


The expectation is the candidate will be active and responsible for the following areas:

Outside Sales:

  • Lead generation for new sales team
  • Looking for expressions of interest in 2019 information
  • Booking face to face / open house appointments for new sales team scheduled times at stadium
  • Event RSVPs / Invitations SME community
  • Targeted outbound drop offs

Retention/Inside Sales:

  • Manage assigned accounts and develop strong professional relationships with Ticats season seat holders
  • Regular communication with accounts to ensure proactive service and guarantee renewals
  • Execute client requests for seat relocation, upgrades and additionals
  • Respond to inbound customer calls/emails in a positive and timely manner
  • Execute service and retention initiatives throughout the season to promote engagement and enhance the value proposition
  • Fostering SSH relationships continuing Thank You with messaging around 2019/2020 incentive programs
  • Additional seats
  • Referrals
  • Upgrade = additional renewal rewards * Seat beside lists, “new inventory available” once seats are released
  • Specific targeted messaging
  • Prospect, engage and close group sales through targeted prospecting, meetings and networking channels
  • Meet or exceed weekly/monthly/quarterly Ticketing team revenue and prospecting goals
  • This individual will be an important ambassador for the Club’s Business Development agenda. Candidate must be seen as a problem-solver who is consistently focused on possibilities vs. limitations, employing a positive, collaborative team approach to all internal and external relations
  • Work closely with Ticket Operations Department to ensure accurate fulfillment of all ticket transactions
  • Participate in various Ticketing team and community events as assigned
  • Maintain accurate records in support of ticket sales and service efforts as defined by the organization
  • Other Tasks/Duties – Actively participate in Tiger-Cats gameday experience; attend all Tiger-Cats home games and will also assume other job function related duties not specifically defined in this offer as assigned by the candidate’s direct report

Measurements of Success

  • Achieved or surpassed individual and Ticketing team revenue goals
  • Establish a qualified prospect base through internal provided data, cold-calling, meetings and networking
  • Actively participating in all ticket sales team meetings and events

*Job Specific Skills and Abilities:

  • The successful candidate will have an established personal and professional network of contacts in the TigerTown region, with an emphasis placed on Hamilton and Greater Hamilton Area
  • Must be a great communicator!
  • Strong organizational and time management skills
  • Can create, develop and nurture relationships
  • Is positive, outgoing and enjoys sales!
  • Ability to multi-task and work under pressure in a fast paced environment
  • Is self-motivated and gets out of bed every day excited about coming to work and driving revenue

Education and Experience:

  • Minimum 2 years applied sales experience
  • Post-secondary degree/diploma in marketing, business, sports administration or other related discipline an asset


  • Will be required to work all home games, as well as weekends and evenings when necessary
  • Will be required to have access to a vehicle at all times

Job Type: Full-time


  • sales: 2 years (Preferred)