Job Summary
We are seeking a skilled META Ads Specialist to develop and optimize advertising campaigns across Meta platforms, including Facebook and Instagram. The ideal candidate will leverage expertise in digital marketing to drive targeted traffic, enhance brand visibility, and achieve measurable results. This role requires a deep understanding of ad management tools, analytics, and strategic campaign planning to maximize ROI for diverse clients or projects.
Duties
- Create, manage, and optimize paid advertising campaigns on Facebook, Instagram, and other Meta platforms.
- Conduct comprehensive keyword research to identify target audiences and improve ad relevance.
- Develop and implement strategies utilizing SEO principles to enhance campaign performance.
- Manage budgeting and bidding strategies to ensure efficient allocation of advertising spend.
- Analyze campaign data using Google Analytics, Google AdWords, and Meta Ads Manager to monitor performance metrics.
- Utilize tools such as Google Tag Manager and DoubleClick for tracking conversions and optimizing ad delivery.
- Collaborate with marketing teams to align ad campaigns with overall digital marketing strategies, including E-commerce initiatives.
- Stay current with industry trends in digital marketing, Facebook Advertising, Google Ads, and emerging platform features.
- Prepare detailed reports on campaign performance and provide insights for continuous improvement.
Experience
- Proven experience in managing Facebook Advertising campaigns with a strong understanding of Meta Ads Manager.
- Familiarity with Google Ads (AdWords), Google Analytics, Google Tag Manager, and DoubleClick is highly desirable.
- Knowledge of SEO best practices and keyword research techniques to enhance ad targeting.
- Experience working within E-commerce or digital marketing environments is preferred.
- Ability to analyze data effectively and translate insights into actionable strategies.
- Strong understanding of budgeting, bidding strategies, and performance optimization techniques.
- Prior experience in marketing roles involving social media advertising or digital marketing campaigns is advantageous. This position offers an exciting opportunity for a proactive individual passionate about digital marketing and advertising technology to contribute to innovative campaigns that deliver measurable results.
Pay: $41,300.05-$105,228.30 per year
Benefits:
- Casual dress
- Mileage reimbursement
- On-site parking
- Store discount
Work Location: Hybrid remote in Montréal, QC
