Overview
We are a multi-location toy retailer focused on high-quality, educational and trend-forward products. We are seeking a seeking a creative, organized, and results-focused Digital Marketing, Social Media & E-Commerce Associate to manage and grow our digital presence on a fractional, part-time basis or full-time.
The role supports social media, Meta advertising, website and e-commerce management, email marketing, graphic design, and digital campaigns. The associate will work with management and store teams to promote products, increase customer engagement, and drive both online and in-store sales.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across various platforms to boost brand visibility and sales.
- Manage social media accounts by creating, scheduling and publishing monthly content, posts, reels, stories, engaging with followers, and analyzing performance metrics.
- Manage approved campaigns through Meta Business Suite and Meta Ads Manager, including creative, audiences, budgets, and performance monitoring.
- Oversee e-commerce operations, including product listings, promotions, and customer interactions on platforms and other online marketplaces.
- Utilize SEO best practices and conduct keyword research to improve website ranking and organic traffic.
- Design visually appealing graphics and marketing materials using Adobe Photoshop and Adobe Creative Suite, Canva to support marketing campaigns.
- Run targeted advertising campaigns through Facebook Advertising, Google Ads (Google AdWords), and Google Analytics to maximize ROI.
- Maintain website content; optimize site performance with SQL queries and analytics tools.
- Monitor campaign performance through Google Analytics and other analytics tools; prepare reports to inform strategic decisions.
- Develop and schedule email marketing campaigns, product features and promotional campaigns
- Coordinate social media, website, email, advertising, and in-store messaging to ensure consistent campaigns.
- Monitor comments, messages, reviews, and customer engagement, responding or escalating as appropriate.
- Stay updated on the latest trends in digital marketing, SEO, e-commerce, and social media to continuously refine strategies.
- Track social media, advertising, website, email, and e-commerce performance.
- Provide a brief monthly report with completed work, results, insights, and recommendations.
- Maintain organized digital files, templates, photography, videos, and brand assets.
- Support seasonal promotions, product launches, events, contests, and other marketing initiatives.
Qualifications
- Proven experience in digital marketing or e-commerce roles with a strong understanding of SEO, Google Ads, Facebook Advertising, and Google Analytics.
- Proficiency with Canva; Adobe Creative Suite would be an asset
- Experience with email marketing platforms
- Experience with Meta Business Suite and Meta Ads Manager
- Demonstrated ability to develop creative content for social media channels and manage multiple campaigns simultaneously.
- Knowledge of keyword research techniques and best practices for improving search engine rankings.
- Familiarity with online marketplace management and e-commerce platforms is highly desirable.
- Strong analytical skills with the ability to interpret data insights to optimize marketing efforts.
- Excellent communication skills with a proactive approach to learning new tools and strategies in digital marketing.J
- An interest in toys, games, families and community-based retail is an asset
Work Environment
This is a flexible, fractional position (can be full-time as well) based on agreed monthly hours and deliverables. Some work may be completed remotely, with regular in-store visits for content creation, meetings, events, and campaign planning.
We have a fun, welcoming, and family-like work environment where creativity, teamwork, and new ideas are encouraged. We are looking for someone who is willing to grow together.
Pay: $20.00-$25.00 per hour
Work Location: In person
