Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
Location:
500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9
At Loblaw, we help millions of Canadians get through their best days, worst days, celebration days, and every day. Through our innovation and quality products, we’re here for our friends, neighbours, family members and colleagues.
We succeed through collaboration and commitment and set a high bar for ourselves and those around us.
We’re looking for adaptable people who are thrilled to join us in our goal of helping Canadians Live Life Well®. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. We promote leaders at every level and support our people to follow their passion.
Hi. We’re the newest division of Loblaw. Nice to meet you.
Loblaw Media™, part of Loblaw Companies Ltd., offers new ways to help companies more effectively reach their customers. We leverage our expertise in retail and media, using insights from online and our stores to deliver relevant messages to our customers. Our goal is to improve shopping experiences for Canadians and help them to Live Life Well™.
As we grow, we are seeking talented team members to join our team. Hopefully, you are as dedicated to success as we are. If you thrive on partnering with clients to deliver the best solutions possible, then we would definitely love to hear from you!
We’re all about inclusiveness, creativity and collaboration. We are dedicated to upholding Loblaws’ CORE values of Care, Ownership, Respect and Excellence, and apply these principles to everything we do.
If you would like to be part of this exciting team, apply today!
Why is this role important?
As a Manager of Advertising Analytics, you will join Loblaw Media’s team to work with internal marketing and technical squads across the organization to maintain and advance our campaign measurement, data products, forecasting and other analytics capabilities. You will use data to drive decision making, strategy and value for marketing stakeholders. An understanding of the business will be paramount as you contribute to the data and analytics vision, define data products, conduct tests and communicate results.
What you’ll do
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Requirement gather and advise on measurement strategies for multiple lines of Loblaw businesses to understand and optimize advertising solutions
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Orchestrate advertising campaign marketing effectiveness experiments, “test and learns”, reporting tools and processes that tell a story and provides actionable insights
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Work with a team of analytics professionals as both consumers and builders of capabilities to track the impact of marketing over time
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Utilize strong business acumen to assess business questions, data sources and analytics capabilities to derive business value
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Be the subject matter expert for analytics on digital and traditional advertising
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Write documentation for business users, marketers, data scientists and developers that detail data and analytics requirements from both a business and technical perspective
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Maximize advertising/marketing objectives as well as advance product planning and marketing objectives through data and analytics strategy
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Design, build, maintain and validate digital analytics dashboards using data visualization tools (Google Data Studio, Looker, etc.) to systematically analyze customer behavior and traffic trends
Does this sound like you?
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Bachelor’s degree in Marketing, Business, Computer Science or similar fields, with a quantitative focus (bonus for advanced degrees).
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4+ years of experience in digital analytics/marketing
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Experience in and knowledge of advertising, marketing and analytics
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Solid experience creating campaign measurement and reporting processes, data pipelines and communicating results with brands and advertisers
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Knowledge of data visualization tools and techniques (Tableau, PowerBI, Looker, etc.).
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Experience with Google Cloud Platform, BigQuery and big data sets
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Proficient in SQL
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Demonstrate an ability to absorb and communicate a story about data
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Powerful business acumen, with ability to put data in the context of a customer problem and know where to look for answers that go beyond the data
Loblaw is committed to sustainability by sourcing products with integrity and making a positive difference in the community. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
Employment Type:
Full time
Type of Role:
Regular
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
