Job Overview
We are seeking a dynamic and creative Social Media content creative director to join our digital marketing team. This role involves developing and executing engaging social media strategies across various platforms to enhance brand awareness, drive traffic, and support e-commerce initiatives. The ideal candidate will possess a strong understanding of digital marketing, graphic design, and analytics tools to optimize content performance and audience engagement. This position offers an exciting opportunity to contribute to innovative campaigns and grow within a fast-paced environment.
Responsibilities
- Develop, implement, and manage social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Create compelling visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to align with brand standards.
- Conduct keyword research and SEO optimization to increase organic reach and visibility.
- Manage social media scheduling tools like Hootsuite and Buffer to ensure consistent posting schedules.
- Monitor social media channels for customer engagement, respond to comments, messages, and reviews promptly.
- Collaborate with the marketing team to plan content calendars that support product launches and promotional events.
- Analyze campaign performance using Google Analytics and platform insights; prepare reports with actionable recommendations.
- Assist in managing Facebook Advertising campaigns for targeted advertising efforts.
- Proofread all content for accuracy, tone, and brand consistency before publication.
- Stay updated on industry trends, platform updates, and best practices in digital marketing.
Experience
- Proven experience in social media management within an e-commerce or digital marketing environment.
- Proficiency with graphic design tools such as Adobe Photoshop and Adobe Illustrator.
- Strong understanding of SEO principles, keyword research, and analytics tools like Google Analytics.
- Experience with social media scheduling platforms such as Hootsuite or Buffer.
- Knowledge of Facebook Advertising and other paid social media campaigns is preferred.
- Familiarity with digital marketing strategies including content creation, branding, and audience targeting.
- Excellent proofreading skills with attention to detail in all written content.
This role is ideal for a motivated individual passionate about digital marketing trends who thrives in a collaborative environment dedicated to innovative brand growth through social media excellence.
Benefits:
Work Location: In person
