canfitpro – Communications Coordinator
Application deadline: June 30, 2021
canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993 as a voice for all fitness professionals, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpro’s over 24,000 members include some of the world’s best fitness professionals, health club operators, industry suppliers, and fitness consumers.
Our Passion is our purpose - to inspire healthy living through fitness education.
Who is a Communications Coordinator?
A communications coordinator is a digital marketer that is responsible for creating and curating content to develop successful social media campaigns. Their duties include communicating with other departments, overseeing social media campaign calendars using best practices, and analyzing data to assess social media campaigns’ success.
What will you be doing?
Managing and moderating social media channels. Grow social media community on Facebook, Instagram, Twitter, LinkedIn, YouTube, Google My Business
Create and curate engaging social media copy
Collaborating with Graphic Designers to improve assets for social media, while ensuring all meet the criteria for highly engaging social media posts that are on-brand
Managing the content calendar for the canfitpro digital communications
Implement social media ads, conduct A/B testing, target audiences and lookalike audiences, analyze social media performance reports and identify opportunities to optimize results and continual improvement
Working knowledge of social media management platforms like Hootsuite, Social Sprout
Ensure quality assurance in all communications
Assist in building landing pages
Assist in managing and triaging incoming projects through the Blueprint production tool
Collaborate and ensure a creative brief is completed for all major projects
Ensure projects adhere to the Marketing timelines
Who You Are?
College or University Degree in Marketing Management, Advertising, Communications, or similar
Some familiarity with Google Analytics, Canva, Adobe Photoshop and Adobe Premiere Pro
Excellent project management skills specific to marketing
Familiarity with ProofHQ for to facilitate approvals during production process
Ability to harness collaboration to produce well-crafted content
Exceptional written communication skills with strong attention to detail to spelling and grammar
Previous experience with managing timelines and creating workback schedules
Experience reviewing, analyzing data, and leveraging data to drive strategy
Strong team player with the ability to collaborate with a diverse set of stakeholders
Thrives in a fast-past organization and can adapt quickly and seamlessly to change
Based out of canfitpro Home Office at 225 Select Ave. Toronto
What’s in it for you?
To help lead canfitpro in its purpose—to inspire healthy living through fitness education
FREE Fitness membership and discounted membership for friends and family
Group benefits plan designed to meet employees’ basic and life-changing benefits needs
Zoom yoga, stretching and meditation sessions
Monthly Diversity, Equity and Inclusion Lunch & Learns to create and support a culture of learning, unlearning and celebrating our differences
Fun and energetic atmosphere to come to every day!
canfitpro is committed to creating a diverse, inclusive and equitable environment to empower and create access and opportunity for all. We welcome applications from people of all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, veterans and anyone who may contribute to the further diversification of canfitpro.
canfitpro is an equal opportunity employer. Upon request, we will make accommodations available during the recruitment process to applicants with disabilities.