Location: Winnipeg, MB
Employment Type: Full Time, in Office
Reports To: Business Development Lead
Hours: 7:00 am – 4:00 pm MT, Monday through Friday
Position Summary
The Fuel Advisor – Commercial role is responsible for developing new fuel and tank business using a structured, disciplined, and information‑driven sales approach. The role prioritizes thorough discovery, accurate data collection, and methodical qualification before presenting solutions.
Fuel Advisor follows defined sales stages, maintains consistent activity discipline, and ensures opportunities are progressed only after required information and validation steps are complete. Success in this role depends on asking detailed questions, documenting findings, and reliably following through on next steps rather than relying on risk‑taking or improvisational selling.
Key Accountabilities
New Business Development (Primary Focus – 60%)
· Identify and pursue new business opportunities primarily through network development, referrals, and inbound inquiries using a defined prospecting and qualification process.
· Conduct comprehensive discovery to understand customer operations, fuel usage, storage requirements, delivery needs, and constraints before proposing solutions.
· Collect, validate, and document all required customer information accurately in CRM prior to advancing opportunities.
· Progress opportunities through clearly defined sales funnel stages, ensuring all required activities and criteria are met at each stage.
· Prepare and present fuel and tank recommendations only after discovery, internal review, and alignment are complete.
· Build and maintain a current, well‑organized opportunity pipeline that clearly identifies next steps and timelines.
· Convert qualified prospects into long‑term customers through consistent, accurate, and well‑timed follow‑up.
Account Management & Client Retention (40%)
· Manage and support a defined portfolio of existing customers.
· Maintain proactive, planned communication to address inquiries and service needs.
· Accurately document client interactions, requests, and follow‑ups.
· Identify appropriate upsell or cross‑sell opportunities based on customer data and usage trends.
· Collaborate with Operations and Logistics to resolve issues efficiently and protect long‑term relationships.
· Support targeted annual volume growth from existing clients.
Product Knowledge & Solution Alignment
· Maintain working knowledge of fuel products, pricing structures, tank programs, and delivery models.
· Use structured discovery findings to align customer needs with appropriate fuel and tank solutions.
· Verify assumptions by confirming facts, constraints, and operational requirements prior to recommending options.
· Clearly and accurately articulate the company’s value proposition based on validated customer information.
Cross‑Functional Communication & Reporting
· Work closely with Operations, Logistics, Marketing, and Wholesale teams to ensure accurate handoff and execution of customer solutions.
· Provide complete, well‑documented information to internal teams to support onboarding and delivery.
· Maintain accurate and timely CRM entries, including discovery notes, opportunity stages, next steps, and follow‑ups.
· Participate in scheduled meetings, one‑on‑ones, and pipeline reviews with prepared and reliable data.
Market Intelligence & Planning
· Monitor relevant fuel market conditions and competitor activity to support informed discussions with customers.
· Apply market information within established sales guidelines rather than experimental approaches.
· Execute sales priorities aligned with defined growth strategies and territory plans.
Tools, Systems, Equipment and Software
· CRM and sales tracking tools
· Reporting and forecasting tools
· Communication platforms (Outlook, Teams, etc.)
· Standard office equipment
Working Environment
· Office, client sites
· Standard Monday–Friday schedule
Communication
· Cross‑Functional: Collaborate with Leadership, Wholesale, Operations, and Logistics teams to ensure alignment and execution accuracy.
· Sales Team: Maintain clear, consistent communication to support accountability and process adherence.
· External: Develop professional, well‑structured relationships with customers and partners.
Qualifications
· 3 to 5 years’ experience in industrial, fuel, energy, or B2B sales or account management within structured environments
· Demonstrated comfort working within defined processes and sales stages
· Strong attention to detail, documentation, and follow‑through
· Ability to gather, analyze, and organize information before making recommendations
· Strong communication, organizational, and planning skills
Compensation & Benefits
· Base salary of $70,000-$75,000
· Eligible for performance bonus of up to $10,000 based on company sales and metrics
· Eligible for $20,000–$30,000 in annual commission
· $750 monthly vehicle allowance
· Company fuel card for work-related driving
· Group Health Benefits and Employer-matched Retirement Savings Program.
Application question(s):
- What are your salary expectations?
Experience:
- industrial, fuel, energy, B2B sales or account management: 3 years (preferred)
Work Location: In person
