Position Title: Sr Marketing Manager, eCommerce Customer Acquisition/Retention
Requisition ID: 7161
Career Group (ADSP): Administrative
Department: Marketing and e-Commerce
Position Location: METRO ON - 5559 DUNDAS STREET W (#A-DUND)
Position Type: Permanent
The Senior Manager will play a key role in growing Metro’s online grocery customer base by focusing on customer acquisition, conversion and retention. The Senior Manager will be responsible for developing the customer acquisition and retention strategy and implementing the plan with Metro's internal and external stakeholders. The individual will need to ensure qualified traffic is generated to the website in order to achieve transactions and sales goals as well as increase customer engagement. They have a track record of lower funnel digital marketing, especially in managing paid social, paid search, programmatic display and remarketing campaigns. The Senior Manager will incorporate best practices to the online grocery context by leveraging their strong background in retail and digital marketing.
Define and execute the marketing strategy for customer acquisition and retention that maximizes the customer lifetime value in order to create a sustainable online grocery business.
Own all online grocery digital marketing channels including Social, SEM, Email, Display, and Direct Mailers to drive sales
Optimize marketing budget allocation through experimentation and optimization
Source, develop and maintain relationship with strategic partnerships that are complimentary to Metro Online Grocery, driving top-of-funnel awareness
Monitor, analyze and define KPI’s to ensure marketing initiatives are driving cost efficient CPA’s; Leverage Google Analytics and internal dashboards to understand trends, customer behaviours and transform insight to actionable results.
Storytelling: communicate with key stakeholders the overall marketing performance and provide insight and recommendations for customer growth
Collaborating with designers and creative agencies to produce best-in-class content to drive engagement across digital channels
Liaise with internal Metro teams (i.e. brand, digital, merchandising and loyalty) to integrate eCommerce into existing marketing programs
Lead and mentor marketing team to produce high-performing results
Thought leadership in best practices on the latest eCommerce and digital trends
Bachelor's degree in administration, marketing or e-commerce related field or equivalent work experience
5+ years of experience in eCommerce
4+ years of Performance Marketing experience
Track record of growing eCommerce/ D2C business, and/or startup experience
Strong background in Paid Social, Paid Search, and/or Programmatic Display Ads
Ability to think strategically and execute
Experience managing large, integrated traditional and digital campaigns resulting in positive ROI
Data driven, process and KPI oriented mentality. Able to regularly hit targets
Extensive knowledge of web analytics tools (Google Adwords, Google Analytics, etc.)
Marketing automation (i.e. HubSpot) experience is an asset
Strong written and verbal communication skills
Must have a collaborative spirit, keen sense of organization and attention to detail
Ability to think analytically with strong problem-solving skills
Ability to thrive in a fast-paced environment
Experience within the food/retail environment is preferred
Advanced Microsoft Office knowledge
Bilingual – French and English is an asset (spoken and written)
Metro values, respects and leverages the differences and competences of all employees from a variety of different backgrounds. We will consider all qualified applicants for employment.
Metro is committed to accommodating applicants and employees with disabilities. Should you require an accommodation or wish to receive this application in an accessible format, please advise.
Only applicants that meet the qualifications will be contacted for an interview.
Applicants must advise their direct supervisor that they are applying for the position.