Carmella Consulting Content & Social Media Manager
Carmella Consulting
Canmore, AB
Location: Canmore, AB or Satelite position

Duration: Full-time

The Content & Social Media Manager at Carmella Consulting is a highly motivated, creative individual with experience and a passion for connecting with customers, brands, and influencers in the digital space. That passion comes through as he/she engages with customers and influencers on a daily basis, with the ultimate goal of turning fans into customers.

Carmella’s Content & Social Media Manager will create and manage content and administer and manage social media marketing and advertising for a wide variety of Carmella Clients.

These activities include, but are not limited to:
Deliberate planning and goal setting in the digital space
Daily social media management (including monitoring, listening and responding to users in a “social” way while cultivating leads and sales)
Content creation, management, and strategy (see below)
Development of brand awareness and online reputation
Basic SEO (search engine optimization) and generation of inbound traffic
Cultivation of leads and sales
Staying up-to-date with developments and generate new ideas to draw audience’s attention
He/she is also instrumental in managing Carmella’s clients’ content-related assets.

Content management duties include:
Administrate the creation and publishing of relevant, original, high-quality and on-brand content (images, video and written)
Create and maintain a regular publishing schedule
Implement content editorial calendars and schedules to manage content and plan specific, timely marketing campaigns
Write client blogs, articles, website content and media releases
Create and execute newsletter campaigns
Create and execute digital contesting and campaigns
Inject personality into writing and suss out the “voice” of different brands
Spot trends in media and ideally share content before it is seen everywhere
Engage with other brands in a way that is sincere and ideally gets them talking
Promote content through social advertising and other paid strategies
Develop content strategies and social media plans aligned with short-term and long-term marketing targets
Collaborate with marketing and design teams to plan and develop website content
Edit, proofread and improve other writers’ posts
Optimize content according to SEO
Use content management systems to analyze website traffic and user engagement metrics
Manage content distribution to online channels and social media platforms to increase web traffic

The ideal candidate must also:
Work effectively with little to no supervision
Have an excellent grasp of proper grammar
Consistently meet strict deadlines
Practice excellent time management
Remain organized and focused in a fast-paced environment
Juggle multiple projects, tasks, and shift priorities quickly
Be able to analyze what is working and isn’t and explain
Be extremely detail-orientated
Maintain a working knowledge of principles of SEO including keyword research and Google Analytics
Have experience with such tools as Hootsuite, Basecamp, WordPress, Canva and/or Photoshop
Be flexible: as in, schedule posts in advance but be checking daily for comments or engagement, and be able to post within the hour – especially if a sudden opportunity arises like breaking news or an exciting announcement/ event
Be willing and able to fuel the ongoing success and growth of Carmella Consulting by identifying new clients and providing internal company feedback to real business objectives
The Content & Social Media Manager should always be learning, as it’s a crucial component to their success. Social and digital marketing best practices shift constantly, so we provide the opportunity for training and/or attendance at applicable industry-specific webinars, workshops, and events.
Application Deadline: Open until the suitable candidate has been hired
To Apply: please email your cover letter and resume, as well as any samples of your work (if applicable) to stephanie@carmellaconsulting.com