Responsible for ensuring the successful preservation and restoration of 1,200+ acres, rare is located in one of the fastest-growing areas of the country. Its lands provide a natural laboratory for scientific study and research, and for rare’s related research-based educational programs.
Supervised by and reporting to the Director of Development and Communications, while working in a team environment with the Major Gifts Manager, the Gosling Engagement Coordinator and the Sponsorships & Events Manager –– the Communications Officer will work with all program advisors and staff to interpret rare and its needs to the broader community to build support – community-based, political and financial – for its mission and programs, through meaningful engagement using various communications platforms such as print, online and social media.
The Communications Officer is expected to take the lead, analyzing previous efforts in these areas, watching current trends and staying in touch with the needs of the communities rare serves. In this way, the incumbent can build strategy sessions and make recommendations and lead plans on the themes of appeals and communications, including those that attempt to build rare’s reputation locally, nationally and internationally.
Through strong writing and editing skills, the incumbent is key to maintaining the rare “voice” as it comes cross in all materials. As such, the Communications Officer plays a key role, supporting the development and communication of messages across the organization, and is also responsible for the direct mail, print, social media and e-campaigns that get these messages into the broader community.
In addition to producing the rare newsletter, press releases and the annual report and donor list, the incumbent is also responsible for producing solicitations and stewardship mailings, the tracking and reporting on donor activity and the success of mailings and other activities in collaboration with the Gosling Engagement Coordinator.
RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:
Be a resource to leadership, suggesting key messages and strategies appropriate to the sector and to rare in particular;
Build a positive profile for the organization, with broad community understanding of our key messages and core objectives, at the local, provincial, national, even international levels to appropriate audiences;
Develop and implement a communications plan and editorial calendar;
Support the fundraising team in developing related communications materials such as letters, update reports etc.
Lead and organize the annual Direct Mail, web and social media campaigns in collaboration with the Gosling Engagement Coordinator;
Lead the writing of communications pieces for