Join our Winning Team as a Paid Media Analyst
When was the last time you bragged about where you work? At CARFAX, we do it every day. Why? Because we’re proud to work for a company with a strong mission and trusted brand. We’re proud to work with people who care about what they do and work hard every day to deliver their best. We’ve created the type of company culture where the term, “work- hard play- hard” is taken to new heights. Even today, while working remotely, temporarily due to COVID-19, our culture is strong and our team is connected!
The Paid Media Analyst will be a key contributor in CARFAX’s consumer and B2B marketing initiatives. This will include being a part of the paid marketing team that is hyper-focused on driving results and building awareness. This person will be responsible for the data analyst and recommendations for the paid media accounts for all CARFAX products.
As a Paid Media Analyst, you will:
Analyze and measure campaign performance by leveraging data from a variety of sources including Google Analytics, Google Marketing Platform, Branch, FireBase, Facebook, Instagram, SEMRush, SimilarWeb, etc.
Combining multiple data sources to create and communicate performance related data and trends to teams across CARFAX
Compile presentations and communicate results and recommendations to a broad range of stakeholders
Manage data contribution to compile monthly marketing performance report and evaluate dashboard opportunities
Support the management of paid media campaigns including recommendations to improved conversion rates
To be considered for this role, you will need:
Minimum 4 years of Marketing experience, including 2+ years of Paid Media experience
Bachelor’s degree in a related field of study preferred
Tangible experience working on enterprise level paid search accounts with large ($1M+) budgets
Experienced in Microsoft excel and Google Sheets (creating pivot tables, etc)
Extremely detail oriented and data driven with the ability to manage multiple data and analysis for a volume of campaigns
Google AdWords and Analytics Certified
Experience with bid management tools such as Google Marketing Platform, Marin, Kenshoo and/or other proprietary tools
Analytical approach to problem solving
Ability to meet deadlines and multi-task
Big Query or SQL experience a plus!