Director of Growth & Revenue (Part-Time)
**Company: Calgary Birth Essentials
**Location:Calgary, AB (Hybrid/Flexible)
**Hours:20–25 hours per week (with opportunity to grow)
**Compensation:Competitive hourly wage plus performance-based bonuses tied to revenue growth.
About Us
We are an established education and wellness company offering professional in-person education, consulting services, and digital learning products. Our mission is to help expecting and new parents get the education and support they need to confidently face the transition of adding a baby to the family.
As our business continues to evolve, we are looking for someone who is passionate about building sustainable revenue growth—not simply executing marketing campaigns.
About the Role
We are seeking a strategic, entrepreneurial **Director of Growth & Revenue** to lead initiatives that increase registrations, sales, customer retention, referrals, and overall business growth.
This role goes far beyond traditional marketing.
You will own the strategy behind how we attract customers, convert leads, increase customer lifetime value, develop partnerships, and create scalable systems that generate predictable revenue.
You will work closely with our Brand & Marketing Operations Manager, who will execute creative assets, campaigns, and marketing operations while you lead the growth strategy and revenue initiatives.
This position is ideal for someone who loves analyzing customer behaviour, developing high-converting offers, building sales funnels, and finding innovative ways to grow a business.
What You'll Lead
Revenue Growth Strategy
* Develop and execute strategies to increase registrations for in-person education.
* Grow consulting and service-based revenue.
* Expand online course and digital product sales.
* Identify new revenue opportunities across the business.
* Develop annual and quarterly growth plans.
Sales Funnels & Customer Journey
* Design and optimize customer journeys.
* Build lead generation funnels.
* Develop landing page strategies.
* Create upsell and cross-sell opportunities.
* Improve customer retention and lifetime value.
Email Marketing & Automation
* Develop high-converting email campaigns.
* Build nurture sequences and automated workflows.
* Segment audiences for personalized communication.
* Improve open rates, click-through rates, and conversions.
Copywriting & Customer Psychology
* Write compelling sales copy for:
* Landing pages
* Email campaigns
* Paid advertising
* Sales pages
* Promotional campaigns
* Develop messaging based on customer needs, pain points, and buying behavior.
Partnerships & Business Development
* Develop strategic partnerships.
* Build referral relationships with practitioners and organizations.
* Identify collaborative marketing opportunities.
* Create promotional packages and joint ventures.
Digital Marketing Strategy
* Develop advertising strategies across multiple platforms.
* Oversee campaign testing and optimization.
* Analyze performance data.
* Continuously improve return on advertising investment.
Analytics & Growth
Own and report on key performance indicators including:
* Revenue growth
* Registrations
* Lead generation
* Conversion rates
* Email performance
* Return on ad spend
* Customer acquisition cost
* Customer lifetime value
* Digital product sales
What We're Looking For
We're looking for someone who naturally thinks beyond "creating marketing."
You ask questions like:
* How do we increase registrations?
* How can we improve conversion rates?
* Where are customers dropping off?
* What partnerships could accelerate growth?
* How can we increase repeat purchases?
* What offer would convert better?
* How do we build predictable revenue?
You enjoy solving business problems through strategy, customer psychology, analytics, and creative thinking.
Qualifications
* Proven experience in growth marketing, revenue generation, business development, or customer acquisition.
* Strong understanding of sales funnels and customer journeys.
* Exceptional copywriting skills.
* Experience with email marketing automation.
* Experience optimizing landing pages and conversion rates.
* Strong analytical mindset.
* Knowledge of CRM and marketing automation platforms.
* Experience with education, professional services, memberships, coaching, or digital products is considered an asset.
What Success Looks Like
Within your first 12 months, you will help us:
* Increase registrations for education programs.
* Grow digital product sales.
* Build scalable email automation systems.
* Develop new partnership and referral channels.
* Improve conversion rates across our marketing funnel.
* Increase customer retention and repeat purchases.
* Establish measurable systems that connect marketing efforts directly to business growth.
Compensation
This position offers flexible compensation designed to reward results.
* Competitive hourly wage based on experience.
* Performance bonuses tied to agreed-upon growth objectives.
* Opportunity to grow into a larger leadership role as the business expands.
Why Join Us?
We're looking for someone who wants more than a marketing job.
We want a strategic growth partner—someone who is energized by ideas, excited by data, passionate about customer experience, and motivated by measurable business results.
If you're ready to make a meaningful impact on a growing business while helping shape its future, we'd love to hear from you.
Pay: From $30.00 per hour
Benefits:
- Casual dress
- Flexible schedule
- On-site parking
- Profit sharing
- Work from home
Work Location: Hybrid remote in Calgary, AB
