BDG is a fast-growing marketing consultancy committed to helping drive revenue growth for our clients. As a PPC Campaign Manager for BDG, you’ll have the opportunity to play an integral role in helping shape our client’s marketing strategies and tactics. We’re looking for a PPC Campaign Manager that will analyze data, think creatively and devise innovative strategies to ensure our client’s marketing campaigns reach the right target audience in the most effective way possible.
We’re looking for a curious, self-starting candidate with strong project management skills. The candidate will work closely with our Traffic & Acquisition Manager in planning, launching, and reporting on the various multi-channel mandates.
Responsibilities of our PPC Campaign Manager
- Determine, build and manage the best digital media outlet mix for promotional strategies to maximize ROAS
- Perform thorough data analysis to optimize campaign performance
- Ensure a cohesive advertising message across all campaigns
- Work alongside the creative teams in preparing the right campaign messaging
- Stay a subject matter specialist by constantly keeping yourself informed of digital marketing trends and best practices
- Generate detailed campaign performance reports, provide actionable insights and interpretations of the results to deliver value and growth to our clients
- Present paid media campaigns strategies and results to clients
The ideal background of the candidate
- A bachelor’s degree in marketing, or a related discipline
- 3+ years’ experience in media planning and 360 digital campaign implementation
- Extensive knowledge of website analytics tools as Google Analytics
- Expertise in social media paid campaigns
- Experience working with Programmatic buying platform
- A data-driven approach to business strategies
- Excellent Excel capabilities and interest in statistics
- Solid presentation skills, for the presentation of strategy and reports to clients
- Google Adwords Certification, Facebook Blueprint, DoubleClick Bid Manager are assets
A bit about what it’s like to work with us…
BDG’s team is a team of high-performing marketers. We’re relentlessly committed to maintaining our expertise so we can provide our clients with the best guidance. We’re an all-hands-on-deck group that goes the extra mile for one another. We also like to have a 5a7 here and there too!
Job Type: Full-time