Floral Sales Representative – Mass Market
Our flowers brighten everyday moments and enrich life’s celebrations. Since 1978, Rosa Flora Limited has been growing premium fresh-cut flowers with Pride in Every Petal.
Join our family-owned, 55-acre greenhouse operation in Dunnville, Ontario, and be part of a team supplying high-quality gerberas, lisianthus, snapdragons and more to customers across Canada and the United States.
Watch our story - https://www.youtube.com/watch?v=lDigaKWGzAo
The Opportunity
Working closely with the Mass Market Sales Manager, you will help grow Rosa Flora’s sales through mass-market channels by building strong customer relationships, identifying sales opportunities, coordinating promotions, and delivering exceptional customer service.
If you are organized, relationship-focused, commercially minded, and enjoy a fast-paced environment, we’d love to hear from you.
Principal Duties
- Build and maintain strong relationships with existing mass-market customers through phone, email, WhatsApp, online platforms, and customer visits.
- Identify opportunities to grow sales within existing accounts and develop new customer relationships.
- Accurately enter, verify, and manage customer orders within the order management system.
- Monitor product availability and proactively communicate substitutions, shortages, and sales opportunities.
- Work closely with production to ensure customer orders are built accurately and on time.
- Collaborate with the Mass Market Sales Manager on daily, weekly, and seasonal promotions, including prebook programs.
- Support the development and improvement of online ordering platforms in partnership with Sales and IT.
- Respond promptly to customer inquiries, resolve concerns, and process credits and returns while maintaining a high level of customer satisfaction.
- Monitor inventory, sales trends, and customer demand to maximize product movement.
- Provide accurate customer demand information and market insights to support sales forecasting.
- Stay informed about market trends, competitive activity, and customer needs to identify new opportunities.
- Maintain accurate customer records and sales activity.
- Represent Rosa Flora professionally at customer visits, trade events, and industry functions.
- Travel within Canada and the United States for customer meetings and business development, as required.
What We're Looking For
- Experience in sales or customer service; experience in wholesale, agriculture, or the floral industry is an asset.
- Excellent verbal and written communication skills.
- Strong attention to detail and accuracy.
- Strong organizational, analytical, and time-management skills.
- A natural ability to build and maintain positive customer relationships.
- Proficiency with Microsoft Office, including Outlook, Word, and Excel.
- Comfort using online sales platforms and technology to improve sales and customer experience.
- Ability to work effectively in a fast-paced environment and adapt to changing product availability and customer needs.
Education & Other Requirements
- High school diploma or equivalent.
- Post-secondary education in Business, Sales, Marketing, Horticulture, or a related field is an asset.
- Valid Class G driver's licence.
- Valid passport and ability to travel to the United States, as required.
Ready to grow with us? Join Rosa Flora Limited and help bring exceptional flowers to customers across North America.
See Rosa Flora in action - https://www.youtube.com/watch?v=BdbNC5hPfU0&t=1s
Pay: From $50,000.00 per year
Benefits:
- Casual dress
- Company events
- Extended health care
- Life insurance
- On-site parking
- Paid time off
Work Location: In person
