Performance Marketing Manager

Blazesoft
Concord, ON

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Job details

Full-time
2 days ago

Skills

Analysis skills
APIs
A/B testing
Marketing

Full job description

Location: in-office, full-time (Concord, ON)

About Twelvio

Twelvio is the growth company for brands that dominate social gaming. Founded by 12 industry insiders - growth strategists, performance marketers, and creatives who don't just understand the social entertainment space. They built it. We partner with gaming, sweepstakes, and social entertainment brands at every stage of scale. As we continue to expand, we are looking for a Media Buyer (iGaming) with deep expertise in Meta Ads, Snapchat, TikTok, and StackAdapt — a hands-on optimizer who thrives on testing, data-driven scaling, and creative collaboration.

Key Responsibilities

Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt, focused on driving high-quality mobile installs and first-time deposits.

Manage and scale 7-figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value.

Leverage AppsFlyer for event mapping, attribution, and cohort analysis.

Lead creative strategy and testing — collaborate with the art team to produce high-performing static and video assets based on data insights.

Execute a structured A/B testing framework to identify winning audiences, placements, and creatives.

Continuously optimize campaigns for cost efficiency, engagement, and revenue, adjusting bidding, segmentation, and creative rotation in real time.

Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.

Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies.

Integrate and align brand awareness and performance campaigns to maximize cross-channel efficiency.

Explore new growth opportunities through programmatic, influencer, and emerging ad networks.

Requirements

4+ years of hands-on experience in performance marketing / user acquisition across Meta, TikTok, Snapchat, and StackAdapt.

Proven ability to manage and optimize large-scale budgets (7 figures annually) with measurable performance impact.

Deep expertise in campaign optimization, bid strategy, audience segmentation, and conversion rate improvement.

Strong understanding of mobile app acquisition, AppsFlyer tracking, and post-install event optimization.

Experience collaborating closely with creative and motion teams on ad concepts and iterations.

Strong analytical mindset — ability to translate complex data into clear strategic actions.

Excellent understanding of A/B testing, ROAS optimization, FTD-focused funnels.

Nice to Have

Experience in iGaming is preferred.

Familiarity with server-to-server (S2S) setups and campaign event tracking.

Hands-on experience integrating AppsFlyer, Meta Pixel, or TikTok Events API.

Strong creative sense combined with performance-first mindset.

Benefits

What We Offer

A high-impact role in a fast-scaling global company.

Competitive compensation and performance-based bonus structure.

Direct collaboration with senior leadership and creative teams.

Access to premium ad tech — AppsFlyer, Meta Business Suite, TikTok Ads Manager, StackAdapt, and more.

A creative, analytical, and growth-oriented work culture.

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