About SJC:
SJC stands as Canada’s largest privately owned communications company, distinguished by its portfolio of leading media brands, including Toronto Life, Chatelaine, and Maclean’s. A dynamic and influential organization within the industry, SJC excels in the creation, publication, and production of best-in-class content through its comprehensive content and creative studios, advanced advertising technology, and state-of-the-art print facilities. We collaborate with clients across North America to deliver innovative marketing solutions that effectively inform, inspire, and empower audiences across all platforms. With significant reach and influence, SJC has proudly been recognized as one of Canada’s Best Managed Companies for 22 consecutive years, a testament to our commitment to excellence. To learn more about our organization, please visit www.stjoseph.c om
Summary:
About Today's Parent
Today's Parent is a trusted North American destination for parenting resources, reaching six million readers monthly. Founded in 1984 by Beverly Topping as a 48-page, saddle-stitched booklet distributed through doctors' offices, Today's Parent was created as a trusted resource for parents. Today, the online publication speaks to parents in a fun, friendly voice with a positive attitude—never preaching, never pretending to have all the answers. We don't dictate what's right or wrong. With expert advice, first-person stories and vetted product recommendations, we help you discover the philosophies and ideas that feel like home to you.
About This Role
Today’s Parent is looking for a Deputy Editor to help lead the brand’s next stage of audience growth across social, newsletters, community, and digital editorial. Reporting to the Editor-in-Chief, this is a hands-on editorial role for a highly organized editor and content strategist who understands how to grow audiences.
Working closely with the Editor-in-Chief, the Deputy Editor will support brand development and audience growth through the production of multi-platform content, including written articles, social media, newsletters and video.
You will lead key growth areas of social strategy execution, newsletter development, increase content output, and help shape how stories are packaged and distributed beyond the website. This role is ideal for an content creator who has strong editorial judgement and can execute quickly. You should be comfortable moving between editing, strategy, design, audience thinking, and digital experimentation, while keeping Today’s Parent’s voice, authority, and usefulness at the center of your work.
Key Responsibilities
Editorial Leadership & Content Growth-
Support the Editor-in-Chief in managing editorial calendars; writing, editing, producing digital stories, newsletters and social content
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Contribute to planning systems and development of AI workflows that help each story work harder across channels
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Collaborate with internal and external partners and contributors
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Facilitate expert and community outreach and develop expert-led editorial opportunities
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Contribute to a culture of experimentation, efficiency, strong editorial judgment, and audience-first digital thinking
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Support editorial needs and brand alignment across affiliate and branded content and other SJC brands, as required
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Lead Today’s Parent’s daily social planning and publishing, with particular focus on Instagram and TikTok
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Build and manage social calendars that align with editorial priorities, seasonal moments, tentpoles, and audience needs
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Oversee packaging of stories, including captions, framing, rollout timing, and repeat promotion opportunities
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Collaborate with design, editorial, and audience partners to create strong, platform-appropriate content and campaigns
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Produce video and audio content and appear on camera
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Own weekly newsletter production
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Support the development and redesign of Today’s Parent’s existing newsletters and newsletter journeys
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Help assess and shape opportunities for future newsletter products tied to clear audience needs or sponsorship opportunities
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Help build a more strategic community layer around Today’s Parent, including parents, experts, professionals, and other trusted voices
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Manage community-facing channels
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Build workable systems for gathering quotes, lived experience, and parent perspectives
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Help organize community-sourced input so it can meaningfully support reporting, social engagement, and future editorial franchises
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Build practical systems that reduce bottlenecks across editing, social, newsletter, and packaging work
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Monitor performance signals and use data to inform packaging, distribution, and editorial decisions
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Journalism or a related degree or experience
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Five or more years of experience in digital editorial, audience development and social strategy
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Strong writing and editing skills
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Experience managing freelancers, creators, or junior editorial staff
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Proven experience strategizing, managing or growing social channels for a media brand, with strong instincts for Instagram and TikTok
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Experience building or supporting newsletter strategy, production, or growth
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Strong understanding of digital packaging, story promotion, and multi-platform publishing
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Excellent organizational skills and comfort managing multiple projects at once
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Experience using analytics and performance signals to guide content and packaging decisions
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Experience using CMS, newsletter, social scheduling, and editorial workflow tools
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Interest in using AI tools and workflow systems to improve editorial efficiency and output
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Familiarity with SEO and search-driven content strategy
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Ability to move easily between strategic thinking and day-to-day execution
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Enthusiastically stays on top of culture, news and parenting trends
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Portfolio of content representative of skillsets
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Passion for writing and consuming parenting, lifestyle, service, or family-focused content
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Experience with community management or audience engagement programs
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Experience building repeatable editorial workflows or operating systems
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Comfort working across editorial, social, and newsletter products rather than in a single channel silo
If this sounds like you, we’d love to hear from you.
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Be part of a leading media brand with a strong presence in Canada and beyond.
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Help shape the next phase of growth for Today’s Parent across site, social, newsletters, and community.
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Work in a collaborative and innovative environment where creativity, editorial judgment, and initiative are valued.
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Play a central role in building a more modern, multi-platform editorial system for one of Canada’s most trusted parenting brands.
Benefits at SJC:
SJC is committed to the well-being and professional development of its employees. Our comprehensive benefits package includes:
Health and Dental Benefits
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Employee & Family Assistance Program (EFAP) and access to online health & wellness resources through Homewood Health.
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Scholarship program available for employees’ children.
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Exclusive employee subscription rates for SJC publications.
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Discounted annual GoodLife membership.
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Participation in the Perkopolis Perk Program, offering employee pricing at a wide range of retailers.
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A workplace built for everyone.
SJC Values
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Amaze our customers: We put our customers’ evolving needs at the heart of the business and inspire through our ideas, quality and service.
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Be relentlessly curious: We take the initiative to learn, try new things and brainstorm the next big idea.
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Respect every individual as equal: We value diversity as the means to creativity and cultivate a collaborative environment where everyone belongs.
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Innovate and adapt with urgency: Forward-thinking and flexible, we react quickly and boldly to change.
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Contribute to our community: We apply our resources and passions to make a difference for people and our planet.
Accommodations at SJC
SJC is proud to be an equal-opportunity employer, where everyone feels welcome and has the opportunity to thrive. We're committed to creating inclusive and barrier-free recruitment processes and work environments. If you're contacted for an interview and require any accommodations to ensure a fair and equitable experience, please let our Human Resources team know. We'll handle any information you share with complete confidentiality.
Inclusion at SJC
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Equality and respect for all is one of our founding values and core beliefs at SJC. We are a diverse group with associates of all ages, orientations, races and talents. We celebrate this diversity and we draw strength from it. Inclusivity at SJC means fostering a culture that welcomes and respects each individual as equal, Be part of a leading media brand with a strong presence in Canada and beyond.
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Work in a collaborative and innovative environment where creativity and initiative are valued
