About Us – A legacy of Women’s Fashion
For decades, Ricki’s and Cleo have been go-to destinations for Canadian women seeking style, confidence, and the perfect fit. More than just clothing brands, we’ve been a part of life’s moments—career milestones, celebrations, and everyday wins—offering workwear, weekend essentials, and timeless fashion that empowers.
With a commitment to quality, size inclusivity, and exceptional customer service, our brands have built a legacy rooted in understanding what women want from their wardrobes. Though retail is evolving, our passion for fashion and our dedication to creating a positive impact remain strong. As we navigate this new chapter, we continue to seek driven individuals who share our love for style, community, and innovation.
As Marketing Director, you will be the driving force behind the marketing vision and execution for both Ricki’s and Cleo. You will lead a high-performing team to develop and execute integrated marketing campaigns that elevate brand awareness, build customer loyalty, and drive sales across digital and physical retail channels.
This is a hybrid position, with office days at our Store Support Centre in Winnipeg.
Key Responsibilities
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Brand Leadership: Define and execute compelling marketing strategies that enhance brand equity and differentiate Ricki’s and Cleo in the competitive retail landscape.
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Customer-Centric Strategy: Develop data-driven marketing initiatives to enhance customer engagement, retention, and lifetime value.
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Integrated Marketing Campaigns: Oversee end-to-end campaign planning, from concept to execution, across digital, social, email, in-store, and traditional media channels.
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E-Commerce & Digital Growth: Drive traffic, conversion, and online sales through effective digital marketing, SEO, SEM, and social media strategies.
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Loyalty & CRM Management: Enhance customer retention through innovative loyalty programs, personalized content, and targeted promotional strategies.
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Analytics & Performance Metrics: Leverage data and insights to optimize marketing strategies, ensuring measurable impact on revenue and brand performance.
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Team Leadership & Development: Lead, mentor, and inspire a team of marketing professionals, fostering a culture of creativity, innovation, and accountability.
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Partnerships & Collaborations: Identify and manage strategic partnerships, influencers, and collaborations to expand brand reach and relevance.
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Budget & ROI Management: Own and manage the marketing budget, ensuring optimal allocation for maximum return on investment.
What We’re Looking For
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Experience: 7+ years in marketing leadership, preferably in fashion retail or consumer brands.
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Strategic Mindset: Proven ability to develop and execute high-impact marketing strategies.
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Digital & E-Commerce Expertise: Strong understanding of online retail dynamics, digital marketing trends, and omnichannel strategies.
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Data-Driven Decision Maker: Proficiency in marketing analytics, performance tracking, and customer insights.
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Leadership & Collaboration: Strong team leadership, stakeholder management, and cross-functional collaboration skills.
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Creativity & Innovation: A forward-thinking, innovative approach to brand storytelling and customer engagement.
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Results-Oriented: Track record of delivering measurable business results through marketing initiatives
