About Us: AMRA is a Canadian startup revolutionizing the way North Americans shop Pakistani fashion. We're building a unique platform that connects consumers with local experts. It's a journey filled with challenges and opportunities, and we're seeking a passionate and experienced Brand Marketing Lead to navigate this exciting terrain with us.
A Day in the Life: As our Brand Marketing Head, your days will be dynamic and varied. You might start your day by collaborating with the design team to finalize a new marketing campaign, then pivot to analyzing market research data to identify emerging trends. You could spend the afternoon negotiating a partnership with a high-profile retailer or brainstorming innovative social media strategies. No two days will be the same, and you'll constantly be challenged to think creatively and strategically.
Responsibilities:
- Develop and execute comprehensive brand strategy
- Conduct market research to identify target audience
- Create compelling brand identity and marketing materials
- Plan and execute innovative marketing campaigns, including social media and email marketing
- Organize and manage brand events and activations
- Analyze marketing KPIs to measure campaign performance and optimize strategies
- Build strategic retail partnerships and manage e-commerce operations
- Ensure exceptional customer experience
Qualifications:
- 5+ years of experience in fashion/retail brand marketing
- Deep understanding of Pakistani and Indian fashion in North America
- Strong knowledge of the Canadian and Pakistani fashion/textile industry
- Experience in equity-based startup positions
- Proficiency in digital marketing, social media, and e-commerce
- Strong analytical skills to measure marketing performance
- Ability to manage multiple projects and deadlines
- Thrives in a fast-paced, ambiguous startup environment
What We Offer:
- Equity income stake.
- Flexible work arrangements to accommodate a full-time job.
- Opportunity to shape the future of Pakistani fashion in North America.
If you're passionate, experienced, and ready to shape the future of Pakistani fashion in North America, apply now.
Job Types: Full-time, Part-time
Application question(s):
- Given the inherent challenges and uncertainties of a startup environment, what specifically draws you to this opportunity at AMRA? How do you envision balancing this role with your current commitments, and what steps are you willing to take to ensure your success in this role?
- Working in a startup can be fast-paced and ambiguous. How do you stay organized and adapt to rapid changes, especially when managing multiple projects and deadlines?
- This role offers an equity income stake. How do you view equity as part of your compensation, and what motivates you about having a stake in AMRA’s success?
Experience:
- retail marketing: 5 years (required)
Work Location: Remote
