Marketing Specialist, Retail
CWB Financial Group
Edmonton, AB
CWB Financial Group is a diversified financial services organization providing specialized service in business and personal banking, trust, and wealth management across Canada. Our approach to business is straightforward: we work hard and with integrity, we practice common-sense thinking, we’re accountable for our actions, and we care about our people. We’re incredibly proud of the work we do every day to help our clients grow their businesses, manage their money and realize their financial potential! Learn more at .

Marketing Specialist, Retail
CWB’s Client Solutions team is seeking a Marketing Specialist, Retail to help us design and deliver marketing activities that drive brand awareness and grow our retail business!

As our subject matter expert for retail banking, you’ll have a strong voice at the strategy table and will be directly responsible for planning, executing and evaluating marketing programs, campaigns and initiatives that achieve business objectives.

If you’re a motivated self-starter with a curiosity for retail banking and have proven digital advertising experience, we want to hear from you!

Be what you want to be – with CWB Financial Group.
At CWB, we do things differently – we take a deeply personalized approach to our business and values. Here is a glimpse into what your career could look like with us!

What we offer:
The opportunity to make a difference - our culture thrives on idea sharing, collaboration and the ability to create impact.
Rewarding, enterprising and engaging atmosphere where you will be able to see your contributions at work.
Understanding balance: We know our people have places to go, people to see and good times to have when they are not at work and we support that.
An award winning benefits packages that includes 100% company-funded health coverage (dental, vision and prescriptions), health care spending account, a flexible wellness program and CWB Balance Day (extra day off with pay!).
Company ownership: every employee has the opportunity to be an owner with our employee share purchase plan (ESPP).
Our commitment to your success and development: Ongoing career conversations and personalized professional growth opportunities.
Competitive salary and pay for performance incentives.
Continual learning opportunities and professional development training to grow your talent and realize your aspirations and potential.

What you will be responsible for:
Plan and execute digital-first marketing to enable branches and client-partner companies to pursue sales and market opportunities to attract new clients, while retaining and growing existing client relationships.
Monitor and evaluate progress of marketing tactics before, during and after campaigns and projects to find opportunities for improvement.
Develop and maintain a proficient understanding of CWB’s personal products, service and clients, and act as the subject matter expert.
Responsible for marketing initiatives and materials for CWB’s brand awareness campaigns.
Collaborate with agency partners and CWB’s Creative Services team to develop and deliver marketing and advertising tactics and collateral, including online and traditional advertising, search engine marketing, email marketing, website and social content, in-branch materials.
Prepare reporting for management for all tactics and channels using CWB’s sales performance dashboard.
Develop and maintain a proficient understanding of CWB’s brand, including visual identity, tone, and brand standards.
Ensure all initiatives are completed with accuracy and with a high attention to detail, and align with applicable legal and regulatory requirements.
Responsible for coordinating the allotted budget, maintaining up-to-date records and reporting for management.

Essential Education and Experience:
Post-secondary education in marketing, communications or digital media.
A minimum of 3 – 5 years of experience in marketing, communications or related discipline in an agency environment or client-side marketing department.
Must have experience running digital advertising campaigns.
Retail banking or wealth management experience considered a strong asset.

Essential Personal Competencies:
Self-directed and inventive, with the ability to work in a dynamic environment and adapt to changing deadlines and priorities.
Outgoing personality with excellent interpersonal and communication skills (including presentation, written and verbal).
Strong organizational and time management skills are essential along with a high level of attention to accuracy and details.
Familiarity with banking products, industry, and regulatory requirements impacting advertising and promotions is an asset.

Closing Date:
  • P osition closes at 12:01am on indicated close date
Inclusion & Diversity

CWB Financial Group is committed to being an equitable employer, providing an inclusive environment for a diverse workforce. We believe that inclusion has power. In fact, that’s one of our values. We know that diverse teams unleash new ideas and perspectives. We work to create an organization where people can be proud of who they are, and allies for those around them. We know that there is power in our differences and we are committed to providing equitable treatment to all employees, applicants and clients. And beyond that, we celebrate our people and those differences. We’re always looking for talent that believes these things too.

Accommodation or Accessibility
Applicants requiring accommodation, please reach out .

Application Process:
Applications are only accepted via our online recruiting system.

We appreciate your interest in working with us; however, only those applicants selected for interviews will be contacted.

Final candidates for this position will be required to undergo security screening, including a credit and criminal records check.