Join our professional corporate communications team and represent North America’s first fully digital and most innovative hospital with the media and manage our relationship with the press in a transparent and ethical manner.
Humber River Hospital continues to transform how hospitals use digital technology to deliver high-quality, safe care, with the recent launch of our Command Centre and the introduction of Pepper, the first hospital in Canada to recruit a humanoid robot. All eyes are on Humber to see what we will do next as we improve the health of the diverse community we serve. As we continue to evolve, we are seeking a Manager, Public Affairs to lead and direct staff, while establishing the operational processes for the communications department. You will provide oversight for all public and corporate communication initiatives. This includes managing our corporate media relations matters, provide political advice and guidance, promote and protect all facets of the Humber River Hospital brand. You will also provide expert communication counsel and services to support the delivery of Humber River Hospital’s communication strategies.
Are you a compassionate Manager of Communications and Public Affairs who is able to create high-level corporate and public communication assets? Are you undaunted by adversity? Do you enjoy working in a team environment but also with the skills to work independently? If yes, we invite you to read the details below then apply.
Hourly Rate Range: $97,510.39 - $109,703.27
Employee Group: Non-Union
Reporting Relationship: Director, Corporate Communications and Community Relations
Anticipate and develop content to support response to or engagement with external media outlets or create external channels for Humber River Hospital as appropriate. Analyze coverage and outlets to determine best strategy for response. Identify opportunities, build and execute programs within the Humber River Hospital framework to build the brand and reputation of the hospital.
Review responses to media inquiries, briefing notes and media releases to ensure consistent messaging related to the Hospital’s branding guidelines and communication policies
Support the development of media strategies
Prepare and train other team members/subject matter experts within hospital to serve as spokespersons.
Serve as spokesperson as needed.
Lead the development and production of internal and external communication materials in alignment with corporate priorities.
Use exceptional strategic communications planning, writing, and editing skills to identify key opportunities for the businesses (including internal and external communication needs) and develop communication programs and content to support the business needs of Humber River Hospital.
Support Director in executing communication for all audiences, including slides, speeches and all employee messages.
Corporate and departmental/clinical issues management (for example public relations impact, media issues, brand protection and promotion)
Address complex public relations risks and issues associated with the content, production, distribution, and overall quality of external and internal communication, as referred from direct reports (e.g. negative media attention, user feedback, public relations issues)
Develop relationships with peers and associates across the organization to understand Humber River Hospital’s business/operations activities, to identify communications requirements, to share information and to resolve issues.
Manage relationships with internal and external stakeholders (where applicable) to ensure project/communications deliverables and expectations are effectively managed.
Build relationships with industry colleagues, government representatives, and media/communications organizations to remain current on industry best practices and emerging programs, products and trends.
Support the Director by playing a key role in both proactive and reactive issues management.
Responsible for a designated client portfolio, and also plays a key role in building, leading and supervising the team.
Lead, direct, guide, and coordinate activities and workload to ensure the accurate and timely delivery of required digital and print communications throughout the organization (newsletter, annual report), media outlets, public, internet.
Schedule staff and enter/manage staff payroll and vacation requests.
Develop department operational budget; track and monitor budget variances.
Analyze print services to determine potential cost savings.
Editing and proof reading materials according the generally accepted principles of journalism and Humber River Hospital style guide.
Participate in development of strategic goals and programs that advance the business and drive employee engagement.
Works closely with the Director, Communications as a key resource and support, including serving in an acting capacity when the Director is out of the office.
Undergraduate Degree in Journalism, Media or Communications (Masters preferred)
Professional Communication Certification or membership in a recognized Public Relations association (i.e. Canadian Public Relations Society, Public Affairs Association of Canada, International Public Relations Association, ABC, or APR)
A minimum of five (5) years professional work experience in public affairs, corporate communications or mainstream media
A minimum of three (3) years of media relations experience
A minimum of three (3) years of people management experience
Proven experience in corporate communications or public affairs, writing, editing and developing crisis and issues management strategies in a healthcare or hospital (preferred)
High level of competency in MS Office, PowerPoint, Illustrator, InDesign, Photoshop, Content Management and user experience design
Demonstrated strong communication and interpersonal skills, with the ability to work collaboratively with physicians, inter-professional team members, and other stakeholders
Possesses highly developed analytical, problem solving and critical thinking skills
Excellent oral, written, and presentation skills, with demonstrated competency in information and communication technology
Demonstrated excellent organizational and coordination skills and the ability to prioritize multiple competing workload demands
Excellent organizational, critical appraisal and analytical skills.
Ability to work independently and as part of a team.
High level of initiative and self-direction.
Why Humber? Why Now?
Humber River Hospital is on an exciting transformation journey of redefining patient care as we leverage the most advanced technologies to enhance all aspects of delivering high-quality, safe care. We continue to build a people-centered workplace with excellent staff and physician engagement by hiring passionate, diverse and inclusive healthcare professionals. People who care and live our values of Compassion, Professionalism and Respect. People who are committed to making a positive difference.
We are a Studer Group hospital, focused on building our evidence-based practice and hardwiring a culture that WOWs.
Why? Because at Humber River Hospital, we know it’s our people and our ability to innovate that allows us to consistently deliver a great patient experience and the best quality outcomes. After all, we are the hospital that believes exceptional care...healthier community.
This description has been designed to indicate the general nature and level of work performed by the employee within this position. However, the actual responsibilities, duties, qualifications and experience may vary. Employee may perform other related duties as required to meet the ongoing needs of the organization. Information contained in this job posting/description is subject to change.
Humber River Hospital is committed to inclusion and diversity. We believe that diversity drives our culture of innovation. By bringing together a variety of different perspectives, it fuels our creative thinking, generates new ideas and creates solutions designed to address tomorrow's healthcare challenges today. We take pride in providing professional development and career advancement opportunities for our employees including minorities, women, veterans and individuals with physical and developmental disabilities. We also provide accommodation to applicants and all of our employees - from hire to retire.
Let us know what we can do to help you be successful during your recruitment experience at Humber River Hospital.