TechOffice Inc. is seeking a results-driven Digital Marketing Specialist with expertise in Meta platforms, Google Ads, SEO, analytics, and growth marketing. The ideal candidate will manage digital campaigns, improve online visibility, generate qualified leads, and optimize marketing performance through data-driven strategies.
Key Responsibilities
- Develop and manage digital marketing strategies across Meta, Google Ads, SEO, and content channels.
- Manage Facebook, Instagram, and Google advertising campaigns focused on leads, conversions, and ROI.
- Create and optimize content including Reels, short videos, graphics, stories, and social posts.
- Build content calendars, conduct audience research, and perform competitor analysis.
- Manage retargeting campaigns, conversion tracking, and campaign optimization.
- Analyze performance using analytics tools and improve conversion rates.
- Optimize website visibility through SEO strategies and technical improvements.
Required Skills & Experience
Meta Marketing
- Meta Business Suite, Facebook Ads Manager
- Instagram Growth Strategies
- Audience Targeting, Retargeting, Lookalike Audiences
- Meta Pixel & Conversion API
Google Marketing Platform
- Google Ads (Search, Display, Performance Max, YouTube)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Looker Studio Reporting
SEO Expertise
- Keyword Research & Search Intent
- Technical SEO, Local SEO, On-page SEO
- Content Optimization
- SEO Audits
- Schema Markup
- Core Web Vitals
- Google Ranking Factors & Algorithm Updates
Content & Technology
- Canva / Adobe Creative Suite
- CapCut / Premiere Pro
- Strong copywriting skills
- AI marketing tools:
- ChatGPT, Claude, Gemini, Grok, Copilot
Growth Marketing Knowledge
Strong understanding of:
- Digital marketing funnels
- Lead generation strategies
- Conversion optimization
- Landing page optimization
- Customer acquisition
- Marketing automation
Familiarity with:
CAC CPL CPA ROAS CTR CPC CPM
Preferred Qualifications
Certifications in Google Ads, GA4, SEO, or Meta Marketing are an asset.
Ideal Candidate
✓ Proven experience managing Meta and Google campaigns
✓ Strong SEO and organic growth knowledge
✓ Ability to create engaging digital content
✓ Data-driven marketing mindset
✓ Experience generating B2B leads
✓ Keeps current with AI tools and digital marketing trends
Apply With
Resume Portfolio Campaign Examples SEO Results Social Media Accounts Managed Certifications (if applicable)
Compensation: Based on experience, skills, certifications, and demonstrated results. Performance incentives may be available.
Work Location: In person
