General Manager
Beaches Athletic Club — Toronto, Ontario
Position: General Manager
Reports to: Ownership / Executive Leadership
Employment Type: Full-Time
Location: Beaches, Toronto
Industry: Boutique Fitness, Wellness & Hospitality
About Beaches Athletic Club
www.beachesathletic.com
Beaches Athletic Club is a new, premium boutique fitness and wellness club designed to bring together fitness, recovery, hospitality and community under one roof.
The approximately 8,000 sq. ft. facility will offer a highly curated member experience combining premium fitness spaces, wellness and recovery amenities, group programming, personal training, social spaces and rooftop experiences.
We are building more than a gym. We are building a hospitality-driven wellness club where every interaction, from the front desk to a training session to a sauna experience, should feel intentional, elevated and personal.
We are looking for an experienced General Manager to lead the club and bring this vision to life.
The Opportunity
The General Manager will be the senior operational leader of Beaches Athletic Club and will have overall responsibility for the performance of the club.
This is a hands-on leadership role requiring someone who understands that a successful boutique club sits at the intersection of hospitality, people, technology, sales and financial performance.
The GM will own the day-to-day operation of the club, lead the team, build relationships with members, drive revenue, manage expenses, maintain operational standards and ensure the facility consistently delivers an exceptional member experience.
The ideal candidate has experience managing a premium hospitality, fitness, wellness, hotel, private club or similar customer-facing operation.
You should be equally comfortable reviewing a P&L, coaching an employee, resolving a member issue, reviewing a staffing schedule, walking the club floor and identifying an opportunity to improve the member experience.
Key Responsibilities
1. Club Operations
- Have overall accountability for the day-to-day operation of Beaches Athletic Club.
- Ensure the club is fully operational, staffed and guest-ready during all operating hours.
- Establish and maintain high operational standards across the entire facility.
- Develop and implement operating procedures, checklists and service standards.
- Conduct regular facility walks and operational audits.
- Ensure all areas of the club consistently meet Beaches Athletic Club standards.
- Coordinate closely with the Facilities Manager to ensure the facility is clean, safe, maintained and functioning properly.
- Identify operational inefficiencies and implement improvements.
- Manage opening, closing and daily operating procedures.
- Ensure compliance with health, safety, employment and other applicable regulations.
- Manage incidents and escalated operational issues appropriately.
2. Financial Performance
The GM is ultimately accountable for the financial performance of the club.
Responsibilities include:
- Own the club's annual budget and financial targets.
- Monitor revenue, expenses, payroll and profitability.
- Track key performance indicators and identify trends.
- Develop and execute plans to achieve revenue targets.
- Manage labour costs and staffing levels appropriately.
- Control operating expenses without compromising the member experience.
- Review sales, membership, personal training, programming and ancillary revenue performance.
- Monitor membership growth, retention, churn and utilization.
- Understand the club's P&L and be able to clearly explain financial performance.
- Develop action plans when financial performance is below target.
- Work with ownership/executive leadership on forecasting, budgeting and business planning.
3. People Leadership
The GM will be responsible for building and leading a high-performing club team.
- Recruit, interview and hire club employees in partnership with ownership/leadership.
- Build effective onboarding and training programs.
- Establish clear expectations and accountability for every team member.
- Manage employee performance and development.
- Conduct regular one-on-ones and team meetings.
- Create a positive, professional and accountable workplace culture.
- Develop future leaders within the organization.
- Manage scheduling and staffing requirements.
- Address performance issues quickly and professionally.
- Recognize and reward strong performance.
- Ensure every employee understands the Beaches Athletic Club service philosophy.
The GM should lead from the front and be visible within the club.
4. Member Experience
Member experience is a core responsibility of the GM.
- Build genuine relationships with members and become a recognizable face of the club.
- Establish and maintain premium service standards.
- Personally manage escalated member concerns and service recovery.
- Develop strategies to improve member satisfaction and retention.
- Monitor member feedback and identify recurring issues.
- Create a culture where staff proactively engage with members.
- Ensure new members receive a consistent and exceptional onboarding experience.
- Identify opportunities to surprise and delight members.
- Maintain a strong sense of community within the club.
5. Sales & Membership Growth
The GM will play an important role in driving the commercial success of the club.
- Own membership sales performance at the club level.
- Ensure prospective members receive a premium sales experience.
- Develop local sales initiatives and partnerships.
- Follow up with leads and prospective members when appropriate.
- Monitor conversion rates, membership trends and retention.
- Work with marketing leadership to execute local marketing initiatives.
- Identify opportunities to grow personal training, programming, events and ancillary revenue.
- Develop relationships with local businesses, residents and community organizations.
6. Programming & Fitness
The GM does not need to be a personal trainer, but must understand the fitness and wellness business.
- Oversee the successful delivery of group fitness, personal training and wellness programming.
- Work with coaches and instructors to ensure programming meets club standards.
- Monitor class attendance and utilization.
- Support recruitment and development of exceptional fitness professionals.
- Ensure programming reflects the premium positioning of the club.
- Identify opportunities to improve the programming offering.
- Ensure all instructors and trainers deliver a consistent member experience.
7. Technology & Systems
We are looking for a tech-enabled operator.
The successful candidate should be comfortable learning and managing modern technology platforms used across the club.
Responsibilities may include:
- Club management software and membership systems.
- Scheduling and booking platforms.
- POS and payment systems.
- Staff scheduling and payroll systems.
- CRM and member communication platforms.
- Reporting dashboards and business intelligence tools.
- Member communication tools.
- Basic troubleshooting and system administration.
- Using data to make operational and commercial decisions.
You do not need to be a technology expert, but you must be comfortable with technology and willing to learn new systems quickly.
8. Community & Brand
- Represent Beaches Athletic Club within the local community.
- Build relationships with members, residents, businesses and community partners.
- Help establish the club as a destination within the Beaches.
- Support events, activations and community initiatives.
- Ensure the physical club and staff consistently represent the brand.
- Protect the reputation and positioning of Beaches Athletic Club.
What We're Looking For
Required
- 5+ years of progressive management experience.
- Experience managing a customer-facing operation.
- Demonstrated leadership and people-management experience.
- Strong financial and business acumen.
- Experience managing budgets, labour and operating expenses.
- Strong communication and interpersonal skills.
- Excellent organizational and problem-solving skills.
- Comfortable working in a fast-paced environment.
- Strong understanding of hospitality and service.
- Comfortable using technology and business software.
- A hands-on leadership style.
Ideally
Experience in one or more of:
- Boutique fitness
- Health clubs
- Wellness
- Hospitality
- Hotels
- Private clubs
- Premium retail
- Lifestyle brands
- Other high-touch customer experience businesses
Fitness industry experience is preferred, but exceptional hospitality leaders with strong operational and commercial experience will also be considered.
The Person
The right person is:
A leader, not a supervisor.
Commercially minded, but obsessed with the member experience.
Hands-on, but capable of building systems.
Comfortable with people, numbers and technology.
Calm under pressure and confident making decisions.
High-energy and highly organized.
Naturally hospitable.
Most importantly, you understand that premium experiences don't happen by accident. They happen because someone owns the details.
Measures of Success
Success in this role will ultimately be measured by:
- Club revenue and profitability.
- Membership growth and retention.
- Personal training and programming performance.
- Labour and operating expense management.
- Member satisfaction and engagement.
- Employee engagement and retention.
- Operational consistency.
- Facility standards.
- Quality and consistency of service.
- Growth of the Beaches Athletic Club community.
Compensation
Competitive salary and performance-based compensation commensurate with experience.
Additional benefits and membership privileges may be available.
Pay: $70,000.00-$100,000.00 per year
Benefits:
Work Location: In person
