At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
National Marketing Specialist – Employer Brand
The opportunity
Are you looking to grow and be part of something new and exciting? We’re looking for a passionate Marketing Specialist who will help to elevate our Canadian Employer Brand. . We’re looking for someone who can tell the EY story through new and innovative strategies and tactics while being part of the larger Brand, Marketing & Communications team at EY. Our team has an important responsibility to boost visibility and perceptions internally and externally by finding stories and showcasing the best of the firm, from our values, people and culture to key initiatives around diversity and inclusiveness, recruitment programs and people engagement priorities, while rallying our employees to participate as brand ambassadors.
This role is equal parts vision-building and execution, storytelling and engagement to connect with the hearts and minds of audiences. We're looking for a Marketing Specialist, who is an enthusiast and trendsetter with a passion for people and culture, and end-to-end experience with omnichannel marketing campaigns from concept to delivery to showcase the best of EY and be a vocal champion of our employer brand programs. If you’re strategic, intrinsically driven by curiosity, have big ideas and the know-how to put them into action with excellence, please read on.
Your key responsibilities:
Planning, managing and executing omnichannel employer brand campaigns to support talent and recruitment, culture, Diversity, Equity and Inclusion and other major initiatives
Building content strategies and implementing them to maximize visibility and impact, while identifying clear objectives and measurable KPIs that support the overarching brand strategy
Managing agencies, developing and delivering creative briefs, and guiding the creative review and approval process to meet requirements with on-time, on-budget delivery and ongoing measurement
Proactively liaising with Global and Americas teams to understand and identify relevant employer brand programs and content that can be leveraged for the Canadian market Collaborating with our Diversity, Equity and Inclusion and Talent stakeholders as part of campaign concept ideation, activation and approvals
Teaming with channel teams such as PR, Communications, Digital and Social Media teams to activate messages and campaigns, including implementing paid, organic and employee advocacy strategies to deliver best-in-class, relevant content to highly targeted audiences
Skills and attributes for success
A strategic and growth mindset focused on initiating new ideas to elevate the EY employer brand
Ability to create, package and distribute thought leadership content in various formats across channels, using best practices, new strategies and actionable insights
Strong teaming and collaboration with internal teams and firm leaders to activate content and campaigns, including follow-ups and results showcases
Data-driven with a clear focus on impact, quality and engagement
Self-starter with strong problem-solving skills and a desire to navigate new uncharted territory
A passion for building from the ground-up, problem-solving, ideation and innovation
Organized and articulate, with impeccable attention to detail
Strong relationship-builder with a cross-functional teaming mindset and proactive stakeholder management across the team, firm and external vendors/agencies
Equal parts strategic and tactical with a challenger mindset and a passion for overcoming the status quo
To qualify for the role, you must have
Bachelor's degree in marketing, digital marketing, communications or social media
4+ years of professional brand marketing experience; agency or client experience – B2B experience preferred
Proven experience creating high-quality omnichannel campaigns, involving end-to-end development, including development and delivery of the creative briefs and managing the creative approval process
Ideally you will also have
Experience with copy writing and editing
Experience implementing brand campaigns on digital and social channels,
Experience working in a fast-paced, dynamic work environment and able to multitask and manage a variety of different projects with critical deadlines
What we offer
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:
Support and coaching from some of the most engaging colleagues in the industry
Learning opportunities to develop new skills and progress your career
The freedom and flexibility to handle your role in a way that’s right for you
Diversity and Inclusion at EY
Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. From our actions to combat systemic racism and our advocacy for the LGBT+ community to our innovative Neurodiversity Centre of Excellence and Accessibility initiatives, we welcome and embrace the diverse experiences, abilities, backgrounds and perspectives that make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.