Pre-Arrival Community Engagement and Content Specialist
The YMCA of Greater Toronto
Toronto, ON
Assists in the development, implementation and evaluation of an annual outreach and community engagement plan, and communications and marketing plan, both consistent with the policies and standards of both YMCA of Greater Toronto and funder.
Engages and builds relationships with pre- and post-arrival community organizations including YMCA newcomer programs for cross-collaboration, factoring the needs of the target audience.
Works closely with the outreach Team Leader in producing and managing content such as webinars, videos, blogs, articles, event calendar etc. for the NSC and PACS online platforms including all social media channels (Facebook, LinkedIn, Twitter) to engage target audience.
Actively and frequently seeks out mentors and volunteers.
Participates and provides support in managing online and in-person community forums, meetings and similar activities to increase client reach and stakeholder engagement.
Assists in the planning, production, promotion and coordination of online and in-person events, while efficiently handling project delivery elements within set timelines.
Updates and maintains contact database of all key internal and external partners, including pre- and post-arrival settlement service providers
Edits and proofread written articles before posting in online and social media platforms and ensures all content material is consistent with the Y branding.
Actively develops social media presence and identifies the creative use of social media platforms such as Facebook campaigns and similar strategies.
Utilizes social media management tools (e.g. Hootsuite, Sprout Social, etc.) and develop new tools to keep track and manage different social media channels.
Utilizes digital content development tools (e.g. Canva, Articulate, iMovie) to produce and edit videos, create eye-catching graphics, develop e-learning courses and other similar content for NSC platform.
Assists in connecting with community partners for content creation such as guest speaker/ writers for webinars, videos and blog posts.
Develops and maintains newsletters, online community forums and/or other tools for ongoing communication with partners and clients.
Remains alert to immigration, newcomer and settlement trends and uses this data to inform content development and improvement.
Identifies, coordinates and follow-up logistics for online and in-person events such as vendors, lodgings, equipment and other necessary details.
Provides regular status reports to the outreach and community engagement Team Leader, alerting the team to any needed changes in timeline and proactively proposing solutions for any barriers to completing projects on time and on budget
Ensures confidentiality of sensitive information and compliance with YMCA and funder privacy policies.
Works with team to build awareness of program among target population; liaises with international partners to develop referral mechanisms.
Models appropriate behaviours to staff in line with our Mission, Vision and Values; establishes rapport and maintains effective relationship building behaviours with staff and members. Represents the YMCA and the Association in a professional manner.
Understands and integrates the value of philanthropy and volunteerism and imparts this knowledge and belief upon staff, volunteers and members.
Understands the legal responsibilities and moral imperative to report suspected child abuse to Child Protection Services.
Other related duties as required
University Degree or Community College Diploma in related field or equivalent training/work experience.
Minimum one-year experience working with newcomers, providing settlement information and referral.
Proven experience in community relations strategies including outreach and engagement.
Marketing background, experience in organizing events, programming and troubleshooting experience are an asset.
Demonstrated knowledge of settlement and immigration barriers, trends, resources and services.
Well-developed interpersonal and relationship building skills; ability to establish rapport and excellent communication with participants, community partners, staff and volunteers.
Ability to communicate with diplomacy and tact in various type of environments.
Self-motivated and enthusiastic about leveraging technology to connect with and engage people.
Strong presentation and written communication skills.
Advanced social media skills (e.g. Facebook, LinkedIn, Twitter).
Familiarity with photo and video editing software.
Demonstrated ability to write and edit compelling, clear, and concise content.
Experience working with content management systems is an asset.
Some understanding of best practices for online usability, accessibility and safety.
Commitment to working in a socially inclusive environment responding with sensitivity and personal awareness to the diverse needs of members including visible and non-visible dimensions of diversity.
Strong organizational skills, ability to effectively manage time and prioritize tasks.
Ability to communicate in French is an asset.
Flexibility regarding work location and hours, including evenings and Saturdays.
The position requires the following Core Association Competencies: superior competence in: Effective Interpersonal Communications; being Results Focused; Teamwork and Collaboration; Valuing Diversity and Social Inclusion; fundamental competence in: Ethics and Self-Management; Relationship Building and Partnering.