Content & Storytelling Specialist
Reporting to the Manager, Strategic Communications, the Content & Storytelling Specialist is responsible for capturing and sharing the stories that showcase the people, projects, and culture that make our organization unique. Through authentic storytelling and behind-the-scenes access to our projects and people, this role will strengthen our employer brand, support recruitment efforts, and increase awareness of our work, capabilities, and culture.
The Content Specialist regularly travels to project sites across Ontario to create visual and written content, conduct interviews, document project milestones, and develop engaging stories for internal and external audiences. Working closely with operations leaders, project teams, Talent Acquisition, and Communications, they will identify opportunities to showcase the impact of our people and the complexity of the work we deliver every day.
Using stories gathered from the field, the Content Specialist will develop employee communications, newsletters, SharePoint content, and other communications that drive engagement, celebrate successes, and strengthen connections across the organization. The ideal candidate is a curious, self-starting storyteller and skilled content creator who thrives in a dynamic environment, builds strong relationships, uncovers authentic stories, and creates impactful visual and written content that resonates with employees, prospective candidates, clients, and industry audiences.
Travel to project sites, offices, and events to capture authentic stories, project progress, and employee experiences.
Conduct interviews with employees, leaders, clients, and project teams to develop compelling narratives.
Build relationships with project teams, operations leaders, recruitment teams, and business stakeholders.
Stay informed on social media trends, algorithm updates, and best practices; proactively suggest new ideas, formats, and channels to keep our content fresh and competitive.
Provide overall support to Marketing & Communications team by designing promotional materials such as PowerPoints, infographics, ads, and more.
Maintain brand consistency across all content, ensuring visuals, tone, and messaging reflect our values and resonate with our audience.
Other duties and responsibilities as required
Post-secondary education in Communications, Marketing, Journalism, Digital Media, Broadcasting, or a related field.
3-5+ years of experience in content creation, video production, storytelling, communications, or digital marketing.
Proficiency in using tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Davinci Resolve, and/or Canva
Experience working in construction, industrial, infrastructure, engineering, or related industries is considered an asset.
The greatest achievements in history are borne from the greatness within people – where human potential meets vision, and passion fuels evolution. Unlocking this potential is the most important thing we do at Bird.
As a leader in Canadian construction for over 100 years, the impact of our team is etched deeply within the core of our legacy. Beyond Bird, this impact is felt in the fundamental aspects of our everyday lives. From the critical infrastructure we depend on, to the energy and resources that keep us moving - we are powering our communities and shaping Canada’s skylines coast-to-coast-to-coast. Entrenched in the foundation of a culture built more than a century ago is an enduring quest to reimagine what is possible. Our impact is greater than ever, and we are looking for those who seek to redefine their story.
A healthy and safe work environment is non-negotiable. We build a culture of operational and psychological safety through engagement, learning and leadership.
We speak and act with integrity, clarity and care so people can trust our word and our work. Being honest means we can deliver the best outcomes and consistent results.
Success is a team effort. Our inclusive workplace enables our combined expertise, humility and creativity to unlock our greater potential.
We built our name on quality. We have a passion for excellence in our work and relationships that honours our businesses and our industry.
Rooted in a solid foundation, we adapt and grow to face the future. We are committed to elevating each other to chart the best path forward in an evolving world.
At Bird, we value Diversity, Equity, and Inclusion (DE&I) and believe it is essential to our success. We will continue to listen, learn, and take action in our commitment to building progress in our organization, and the industry as a whole. Cultivating an environment where all employees feel included, seen, and have a sense of belonging is core to Bird’s culture. We commit to proactively employing a workforce that reflects the communities in which we work, fostering an environment of continuous learning, and never compromising on our values.
