We are a dynamic and growing multinational company engaged in manufacturing and retailing major world renowned brands. We are looking for a Content Writer to augment and enrich our product description not only for online market places like Amazon, Walmart, Branding, Digital Marketing, Blogs, Advertisements and Social Media marketing or any other media / advertisement consumption like brand storefront, campaign page content as well product page content (imagery, video and copy). Content Writer responsibilities include conducting thorough research on products, competition landscape, generating ideas for new content types and develop content in line with marketplace guidelines.
· Write, edit, proofread and improve concise, clear, effective and customer centric product description in line with images to promote products. Develop content strategies for new product launches.
· Coordinate with technical, marketing and imaging team members for details of products, USPs and raw content.
· Conduct research relating to the product especially competitive products, online material and articles/material relevant to the product.
· Study product content guidelines of each market place eg. Amazon, Walmart.
· Receive customer feedback and generate ideas to increase customer engagement
· Keep an eye on competition, content guidelines, product changes and gaps in existing content to update/revise content accordingly.
· Formulate strategies to get an edge over fierce competitors in a highly competitive marketplace.
· Conduct keyword research and use SEO guidelines to increase web traffic. Optimize content considering SEO, Google Analytics and web traffic metrics.
· Minimum 5 years of proven work experience of content writing for consumer durable product(s)
· Excellent writing and editing skills in English.
· Creativity in writing and presentation required to create engaging content to attract and retain customers.
· Identify customers’ questions and create content to answer to proactively answer to the questions. Having an eye for customer psyche is a key requirement.
· Experience doing research using multiple sources
· Ability to meet deadlines and working in highly fierce competitive environment.
Thanks and Regards
Job Type: Permanent
- Temporarily due to COVID-19