Join the Communications & Personalization (C&P) team and help drive the future of marketing innovation at TELUS. Our vision is to reinvent how we engage with customers by delivering highly relevant messages on their preferred channels at the right moment to maximize sales, ROI, and operational efficiency, powered by automation and AI.
Our team and what we’ll accomplish together
As the Senior Data Management Lead, you will be a key leader in unlocking the true potential of our Martech capabilities by delivering AI-driven breakthrough process improvements, advanced targeting and segmentation workflows, and automation that drives measurable business outcomes. This role is focused on pioneering a real-time decisioning framework by embedding predictive decisioning into the Martech platform, shifting orchestration from manual processes and hard-coded logic to real-time, decisioning-based customer journeys.
You will also champion the optimization of end-to-end Martech processes and technology flows, leveraging automation to maximize platform efficiencies and reduce cycle times for campaign execution and customer engagement. Success in this role will require strong business judgment, campaign performance expertise, measurement fluency, stakeholder management, executive-level storytelling, and the ability to turn insights into clear recommendations and actions … guiding the technical direction, delivery excellence, and cross-functional enablement within your portfolio through strategic technical leadership and exceptional stakeholder engagement
Our vision is to reinvent how campaigns are defined and delivered—powering highly targeted, relevant customer journeys by maximizing platform efficiency, quality, and speed, all leveraging cutting-edge cloud technologies and AI.
Here’s how
- Proactively monitor platform KPIs and performance to diagnose complex architectural issues, translating technical insights into clear, business-focused actions and optimization recommendations.
- Drive efficiency and automations by leveraging scripting and cloud platform adjustments leveraging SQL, Python, Pulumi or equivalents.
- Guide cross-functional strategy by translating technical capabilities into measurable ROI and business results through strategic stakeholder partnership.
- Elevate the Martech platform's profile by coordinating the development and delivery of executive-level, insight-driven presentations that articulate strategic direction, the value proposition of new technology (e.g., AI/ML use cases), and critical platform health to senior leadership.
