Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.
At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!
Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at www.allinforequity.ca.
This role has been posted in locations where we have a Rogers corporate site. We encourage qualified candidates from across the country to apply who can reasonably commute to one of these locations.
As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.
Are you up for the challenge and the fun? If so, consider the following opportunity!
Rogers Sports & Media is looking for a Social Marketing Manager to join our growing TSC Marketing Team. Reporting to the Senior Brand Manager, the successful candidate will be accountable for bringing the TSC brand to life in social media content across all platforms.
He/she/they will do so by 1) acting as the brand voice in all social channels, 2) delivering thought leadership on social trends & leading the wholistic social content strategy for all channels and tactics, 3) managing all internal and external partners (Digital Content, Creative, Web, Merchandising, and social partners such as Facebook/Instagram, Twitter and influencers) to execute the social content strategy.
What you will do…
Act as the voice of the brand across social media communities, including but not limited to Facebook, Instagram, Twitter, Pinterest & Youtube
Lead strategic development and execution of organic social content plans, including forecasts, growth strategies, and key tactics
Execute organic social media campaigns with excellence to achieve all financial, customer acquisition, follower growth and engagement targets
Develop a robust content calendar including pre-planned and “in-the-moment” content to bring the brand to life in the key moments that matter
Lead the influencer marketing strategy and execution, including identification of key influencers based on alignment to brand identity & business objections, contract development and influencer relationship management.
Ensure that consistent and elevated brand identity and voice are maintained across all social content and channels
Own the ongoing reporting, measurement and optimization of all social campaigns and channels, including communication to key business stakeholders, leveraging social listening, competitive reviews and KPIs
Lead social insights development by leveraging social listening tools and by collaborating with Customer Care
Drive thought leadership and strategic plans to evolve with emerging trends in the social landscape
Recommend and activate against strategic test & learns in line with emerging social trends and platforms
Manage internal and external partners, including cross functional teams and partners, such as Digital Content, Creative, Broadcast, Web, Merchandising, Customer Care, influencers, Facebook/Instagram, Twitter, Pinterest, Youtube, & TikTok
Manage the Social Marketing Specialist and provide development opportunities for career growth
Develop relationships in order to drive cross-functional alignment
What you will bring...
Your authentic self!
A passion for marketing, social, retail and the evolving e-commerce industry
Strong marketing experience and a proven ability to lead cross-functional teams, agencies and partners to manage social marketing campaigns from end to end
Strong organizational, problem solving and project management skills
Strong working knowledge of all major social media platforms and tech (e.g. Social Studio, Facebook, Instagram, etc.)
Experience leading successful influencer marketing campaigns
Familiarity with Excel, Adobe Creative Suite; website content management systems and analytics programs
A bias for continuous learning and high performance amongst a team
Passion for analytics & belief in the power of research and data to drive better decision making
High accountability and social marketing expertise, driven by a strong strategic lens
A desire to collaborate, influence and lead amongst peers
Comfort navigating and influencing in a complex organization
Strong presentation and storytelling skills leveraging data & insights
Here’s what you can expect in return:
A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
A manager who deeply cares about your development and long-term career at Rogers
A team that trusts and wants to win together
Smart and accomplished colleagues who are focused on both the “what” and the “how”
Flexibility to work from home even after the pandemic ends
Your choice of hardware and software (iPhone or Android/Mac or PC etc.)
As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.
Schedule: Full time
Length of Contract: Not Applicable (Regular Position)
Work Location: 59 Ambassador Dr (096), Mississauga, ON
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 242791
Posting Notes: Rogers Sports & Media