A proudly Canadian company, Yoplait Liberté has been producing yogurts made with fresh, high-quality milk from local farms for over 50 years. Among our iconic brands: Liberté, born in Montréal in 1936, and Yoplait, which arrived in Canada in 1971.
What we offer:
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Exciting projects within a transforming and growing company
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Flexibility: a hybrid, human, and caring remote-work environment
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Recognition of relevant years of experience for vacation calculation
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A comprehensive group insurance plan, 100% employer-paid, and an Employee Assistance Program (EAP)
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A retirement plan (RRSP and DPSP) with employer contributions (we invest in your future!)
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Enhanced parental leave
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Concrete opportunities for continuous training and skills development
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Modern offices, easily accessible by public transit, with a friendly atmosphere (breakfast, social exchanges, coffee, restaurant in the same building)
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The pride of contributing to iconic brands that have been part of Canadian households for decades
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Be part of an inspiring transformation: help build a rapidly evolving company with a reinvented culture.
The position is base at our downtown Montréal office on a hybrid mode
Your role
The Omni Marketing Specialist is responsible for executing omni shopper strategies that drive consistent brand experiences, strong shopper engagement, and commercial growth across retail environments. Working cross-functionally across sales, brand, retail media, and external partners the Omni Marketing Specialist brings omni activations to life and optimizes execution across shopper touchpoints to maximize performance.
What you will accomplish daily
Drive Consistency Across Shopper Touchpoints
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Ensure consistent brand execution across physical, digital, retailer-owned, and third-party channels.
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Coordinate cross-functional teams and agency partners to deliver seamless omni-channel activations.
Lead Omni Activation Execution & Performance
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Execute national and customer-specific campaigns in partnership with Retail Media, Sales and agency teams.
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Monitor campaign performance, identify optimization opportunities, and drive continuous improvement using key performance metrics.
Own Digital Shelf Excellence
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Manage digital shelf content, including product launches, packaging updates, assortment changes, and content governance.
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Optimize product content to improve discoverability, search performance, and conversion.
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Track digital shelf performance and collaborate with cross-functional teams to strengthen online visibility and shopper experience.
What you need to join our team
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Bachelor’s degree in business administration, Marketing, Digital Media, or equivalent in related field.
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2–4 years of experience in marketing, shopper marketing, omni marketing, digital marketing, eCommerce, or related roles, preferably within CPG, retail, or consumer-focused industries
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Experience executing cross-functional marketing initiatives involving multiple stakeholders and channels i
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Strong understanding of omni marketing, shopper journeys, digital shelf, retail media, and retailer ecosystems is an asset
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Experience analyzing campaign performance and translating insights into actionable recommendations is considered a strong asset
Why join us
At Yoplait Liberté, we offer a human, inclusive, and respectful work environment where collaboration, flexibility, and development are at the heart of our culture.
Want to be part of a company that has both flavour… and purpose?
