Overview:
The Marketing Coordinator (“MC”) reports to the Manager, Marketing & Brand Experience at FlyOver Canada Vancouver (“FOCV”) and is responsible for supporting the planning, development and execution of marketing activities at FOCV. Working closely with the Pursuit Marketing team and the FlyOver Canada Operations team, the MCs primary responsibility is to support the success of the overall operation by supporting the planning, development and execution of marketing activities, building consumer engagement, driving guest visitation, and growing ancillary revenue streams. The MC understands social media best practices, marketing KPIs and has a flair for generating engaging
social media content, hosting in-market media, leading contents and the production of marketing assets including on-site signage, sales tools and creative projects. Attention to detail and the ability to organize and prioritize tasks is important to be successful in this role along with the ability to foster inter-department collaboration. This role provides a great opportunity to a self-starter who is ready to take on a fun challenge and be a part of a wonderful team.
The salary for this position will be $45,000 annually.
Responsibilities:
Support the execution of marketing campaigns, media relations and promotions, including securing media buys and the development of supporting content.
Support the Pursuit social media and content marketing teams by collecting content in the form of photo, video, and live video, as well as identify new content opportunities (as directed).
Monitor and post content across the FlyOver Canada social media channels that drives engagement and acquires new followers.
Oversee the planning, management and execution of media itineraries, FAM trips, influencer campaigns, and broadcast productions. This includes hosting in-market media, bloggers and influencers as required.
Coordinate complimentary visits for contest winners, media and VIP guests
Generate ideas that support the growth of seasonal features, events and ancillary revenue stream initiatives
Lead the production of marketing assets such as on-site signage, sales tools and small creative projects such as cafe menus, sales collateral, print/digital advertisements, eblasts and website updates etc.
Build out creative briefings for the Pursuit marketing team in Asana.
Update minor onsite signage requests in InDesign and Photoshop.
Responsible for compiling performance reports and working with the Manager, Marketing & Brand Experience to turn data into actionable insights, e.g. how we can improve campaigns based on past performance.
Ensure digital and social platforms are supporting core business objectives and promotional activities
Understand the FlyOver Canada marketing budget, create purchase orders and submit invoices for payment
Represent the marketing team at meetings as required. Bring ideas and creative suggestions on how to build consumer engagement, drive guest visitation, and growing ancillary revenue streams.
Help manage the storage of marketing assets including images, electronic files, and creative archive library within our digital asset management systems.
Ensure cleanliness and presentability at the attraction, pay close attention to detail and instill the same in the team.
Qualifications:
2-3 years of experience in a marketing or communications role. Preferably in hospitality, restaurants, theatres, hotels, theme parks or resort environments.
Bachelor’s degree or diploma in marketing, communications, advertising, public relations, or journalism preferred.
Graphic Design skills and experience with design tools, such as Photoshop, InDesign or Canva, a plus.
Excellent understanding of social media best practices and platforms and enterprise social media tools, such as Sprout Social and Hootsuite.
Ability to work independently with the support of the larger marketing team, to execute strategies as well as administrative tasks.
Strong interpersonal skills are essential including inter-department collaboration, relationship management and conflict management.
Experience leading projects from conception to implementation and evaluation.
Proficiency in computer skills required, including MS Office, Adobe CS suite, digital marketing, Sharepoint and Asana.
Resourceful, adaptable, resilient, and having a strong sense of self-awareness.
Ability to organize and prioritize multiple tasks in a fast-paced environment
Ability to build & foster strong professional relationships required within the FOCV and Pursuit teams.
This role requires legal ability to work in Canada.
Work Environment:
ABOUT FLYOVER ATTRACTIONS
The FlyOver attractions team brings new attractions to life and oversees existing operations. FlyOver, the Ultimate Flying Ride, utilizes state-of-the-art technology to give you the feeling of flight. You hang suspended, feet dangling, before a 20-metre spherical screen while our film whisks you away on an exhilarating journey across some of the world’s most iconic landscapes. Special effects, including wind, mist and scents, combine with the ride’s motion to create an unforgettable experience. Currently, there are FlyOver’s located in Vancouver, B.C., Reykjavik, Iceland, Las Vegas Nevada and coming soon – in Toronto and Chicago. Several future FlyOver locations are proposed and are in the development stage.
ABOUT PURSUIT
Pursuit is a hospitality and attractions company that connects guests and staff to iconic places through unforgettable and inspiring experiences and strives to become the world’s leading provider of experiential adventure travel. Pursuit generates revenue and shareholder value as one of two business units operated by Viad, an S&P SmallCap 600 international experiential services company, traded on the New York Stock Exchange under the symbol VVI.
We deliver rich travel experiences to the global market in iconic destinations through its unique hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours and travel products
EEO Information: Pursuit is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics.