Job description:
The opportunity
The insurance industry has not faced a real challenger in a generation. The big players are built for a customer who is slowly disappearing, and they cannot reach the one taking their place. An entire generation now buys everything online, expects to see all of it in one place, and has no patience for the way insurance has always been sold. Nobody is serving these people properly. That gap is the opening, and we are building the brokerage to walk straight through it.
We are creating a digital brokerage that handles both personal and commercial lines, with a clear path to becoming something far larger as we grow. The people who build it from the start are the people who will own a piece of what it becomes.
Why this is the opportunity of your career
You have spent years building books of business that someone else ultimately profited from, or watching the value of an independent shop get squeezed while the big consolidators circle the industry. This is the other road. Instead of selling your life's work to a roll-up for a multiple of a shrinking business, you help build something new and you own a real share of the upside.
We are not offering you a job. We are offering you a stake. As a founding partner you share in the equity and the growth of a company built to take on the industry rather than be absorbed by it. And the brokerage is only the beginning. As we grow, the company moves up the value chain, and the economics multiply for the owners who were there from day one. If we win, and we are building this to win, the people who got in at the start win the most.
Who we are looking for
One of two people.
You have run a brokerage before, as a principal or an owner, and you know exactly what it takes to run one well. Maybe you are winding down, maybe you already sold, maybe you are simply tired of watching the independents get bought up one by one. You still have the fire to build, and this time you want it to be yours.
Or you have never owned a brokerage, but you have everything it takes to run one. You hold the licence, you have the carrier appointments or the relationships to get them quickly, and you have been waiting for the right partner and the right idea to finally go out on your own. This is that idea.
Either way, you bring the licence, the carrier relationships, and the judgment that only comes from years in this business. We bring the technology, the customers the rest of the industry cannot reach, and a genuine ownership stake in what we build together.
What you will do
As our Principal Broker you will own the regulated heart of the company. You will hold the firm's registration, supervise our licensed brokers, and keep us fully compliant with the Registered Insurance Brokers Act and RIBO's rules. You will put your carrier appointments to work and lead the push to win more, with particular focus on the small commercial markets that serve the self-employed, alongside everyday personal lines. You will bring real underwriting judgment to how we assess and place risk, because a clean and profitable book is the foundation of everything we plan to build next. And you will have a seat at the table on every decision that matters, as a partner and an owner rather than a hire.
What you bring
You hold a Level 3 licence and can act as a Principal Broker, principals licensed in other provinces who can qualify by equivalency are very welcome to apply.
You have carrier appointments in hand, or the relationships to secure them quickly, across personal lines and ideally small commercial.
You have real experience operating or managing a brokerage in Ontario.
You are ready to make this your primary work. RIBO requires a Principal Broker's role to be their sole occupation, so this is a full commitment and a true partnership, which is exactly what we are looking for.
You believe the way insurance is sold is about to change, and you want to be one of the people who changes it.
What you get
A meaningful founding equity stake in the company, vesting over four years with a one-year cliff, structured to protect both you and us.
A share of the commission and revenue you help create.
The chance to own and run a modern brokerage without putting up the capital, building the technology, or finding the customers on your own.
A real shot at building serious wealth, and a second act with your own name on it instead of someone else's.
Be honest with yourself about the trade. The right partner is choosing this for the vision and the upside, the same way every great company was built by the people who believed in it before it was obvious to everyone else.
How to apply
Tell us who you are, what carrier appointments or relationships you bring, and where you stand with your RIBO licence. A short, honest note tells us far more than a polished resume ever could. Write it like you mean it, because if this opportunity is truly for you, you will.
Work Location: Remote
Pay: $85,000.00-$300,000.00 per year
Work Location: Remote
