Grow With Us – Join the Nature Fresh Farms Team!
Imagine breaking from tradition to ensure a brighter future for generations to come. At Nature Fresh Farms®, we’re committed to nourishing people and the planet through greenhouse farming.
Since 1999, our family-owned company has pursued a simple yet profound goal: to cultivate a kinder, healthier future. Today, we’re proud to be one of North America’s largest vertically integrated leaders in greenhouse-grown produce. While we are growers, we are also greenhouse builders, plant nurturers, and collaborative partners united by shared values and vision.
Our journey is far from over. As we look to the future, we remain committed to:
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Innovation and conservation
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Reducing waste and promoting biodiversity
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Creating a more sustainable, inclusive, and friendlier world for all
We’re Hiring!
We are currently looking to fill a full-time, permanent position for a Senior Digital, Retail Media and Content Manager in our Marketing Department at our Leamington office.
What You'll Do:
Social Media & Digital Engagement
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Lead the channel strategy, content planning, and execution across all major social platforms (Meta, TikTok, LinkedIn, YouTube, Pinterest + others)
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Build and manage the social media content calendar in collaboration with the Director, Brand Experiences & Communications
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Manage external agency partners responsible for social content creation ensuring deliverables meet brand standards and timelines.
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Oversee both organic and paid social campaigns, optimizing content and spend to deliver measurable results
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Manage influencer programs and agency partnerships to support content delivery and brand consistency
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Review and synthesize analytics and reporting; translate insights into actionable recommendations for Marketing Leadership
Website & Digital Experience
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Serve as the day-to-day lead on the Nature Fresh Farms website redesign and relaunch, partnering with the Director on strategic decisions and managing the external agency relationship
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Collaborate with Creative and Communications teams to ensure website content and design remain on brand throughout the redesign process
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Following relaunch, own ongoing website management including content updates, maintenance, and optimization
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Support SEO/SEM strategy and monitor performance through Google Analytics 4 and search tools
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Ensure product, brand, and corporate content reflect current campaigns and storytelling priorities
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Drive improvements to navigation, UX, mobile experience, and digital performance
Retail Media Networks & Shopper Marketing
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Build and manage retail media partnerships with key strategic customers
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Create integrated shopper and retail media programs that connect digital storytelling to in-store impact
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Work with Sales teams to align messaging, seasonal priorities, and activation timing
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Track and analyze retail media campaign performance using retailer dashboards and sales data
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Share insights and recommendations with Marketing Leadership to guide future investment and planning
Content Strategy & Production
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Lead execution of digital and retail media content in alignment with overall brand strategy and campaign priorities
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Manage content planning, production workflows, and delivery across digital, social, retail media, and web channels
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Brief Creative teams and manage internal and external agency deliverables for social content
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Maintain the master content calendar across digital, retail media, and web
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Ensure all content aligns with brand tone, visual identity, and campaign priorities
Budget Management
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Manage allocated budgets for paid social, retail media, and digital initiatives responsibly and strategically
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Maximize return on investment across agency fees, media spend, and content production
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Track spending against plan and provide regular budget status updates to the Director
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Recommend budget reallocations based on performance data and emerging opportunities
Data, Analytics & Reporting
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Build unified dashboards across digital, social, and retail media platforms
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Measure performance against KPIs including reach, engagement, traffic, conversion, and ROI
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Integrate analytics from GA4, retail media networks, and social dashboards into actionable reporting
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Present insights and recommendations to Marketing Leadership to guide future planning
Innovation & Digital Transformation
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Stay current with emerging trends in digital marketing, retail media, CPG shopper engagement, and social platforms
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Evaluate new technologies and tools that improve brand storytelling and digital performance
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Lead test-and-learn initiatives to drive innovation and continuous improvement
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Support digital upskilling across the Marketing team
Collaboration & Process Management
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Collaborate with Brand, Product, Creative, Sales, and Events teams ensuring coordinated campaign execution
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Partner with Creative, Insights, and Communications to ensure content is accurate, on-brand, and delivered on time
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Drive process improvements related to digital workflows, content approvals, and campaign coordination
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Ensure best practices are consistently applied across digital and retail media initiatives
General
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Comply with all Health and Safety, Food Safety, Bio Security, and Nature Fresh Policies and Procedures
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Complete all physical requirements of the job with or without a reasonable accommodation
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This job description highlights the main components but is not inclusive of other activities that may be require
What You Bring:
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7–10 years of experience in digital marketing, retail media, or omnichannel marketing (CPG or produce preferred)
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Proven ability to manage social media, website ecosystems, and retail media partnerships
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Strong experience managing external agency partners and vendor relationships
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Strong content execution background (copy, video, photography coordination)
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Proficiency in GA4, SEO/SEM tools, Meta Business Suite, and social analytics platforms
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Data-driven approach with strong analytical and reporting skills
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Strong collaboration, communication, and project management abilities
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Experience managing marketing budgets and optimizing spend
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Experience with retailer.com optimization and digital shelf management
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Familiarity with CRM systems, CMS platforms, and marketing automation
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Experience in brand storytelling or consumer insights
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Exposure to omnichannel or shopper marketing environments
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Excellent attention to detail and accuracy
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Very high degree of confidentiality and integrity required regarding all aspects of the business.
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Valid driver's license and use of personal vehicle are required as needed.
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Valid passport with the ability to travel to the U.S. or internationally as required.
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Ability to maintain respectful relationships at all levels within and outside the organization.
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Strong time management skills and ability to meet deadlines within in a fast-paced environment.
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Must be available to work flexible hours including weekends and extended hours if needed.
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Excellent negotiation and diplomacy skills, with a high degree of tact and persuasiveness.
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Displays strong initiative and able to work independently with little direction, within a fast-paced environment.
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Excellent organizational and multitasking skills.
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Team player with a high level of dedication.
What To Expect:
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Hybrid office environment
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Occasional travel for retailer meetings, agency visits, or industry events
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Flexibility during major campaign periods
Who We're Looking For
We’re searching for passionate, purpose-driven individuals who are eager to make a difference — not just in their day-to-day work, but in the world around them. The right candidate is someone who shares our vision for a kinder, healthier future and lives out values that align with our own.
At Nature Fresh Farms, our GROWS Company Values guide everything we do — from how we collaborate as a team to how we grow as individuals and as a business:
Growing People – We cultivate greatness, every day
Respect and Care – We care for our people and our communities
One Team – We’re stronger as one
Win By Challenging – We reimagine what’s possible
Serve With Purpose – We make things happen
If you’re someone who believes in doing meaningful work, thrives in a collaborative environment, and is motivated by innovation and impact, you’ll feel right at home here.
Why Work With Us?
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A forward-thinking, sustainability-driven company
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Supportive, people-first workplace culture
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Opportunities for growth, learning, and development
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Competitive wages and benefits
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A chance to be part of something bigger than yourself
Ready to Grow With Us?
If you're inspired to make a real impact and grow your career in an innovative, purpose-driven environment, we’d love to hear from you!
Click the “Apply” button and submit your resume to take the next step in your career with Nature Fresh Farms.
Nature Fresh Farms is committed to providing an inclusive and barrier-free work environment, beginning with the hiring process. We are an Equal Opportunity Employer and welcome applications from candidates, in accordance with all relevant legislation. Nature Fresh Farms provides an accessible environment in which all individuals have access in a way that respects the dignity and independence of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
