If you are looking to join one of Canada’s fastest growing companies, goeasy Ltd. is the place for you! Recognized as Canada’s Most Admired Corporate Cultures, GTA's Top 100 Employers, one of Canada’s Top 50 Fintech’s and North America’s Most Engaged Workplaces, we want the best and brightest to join our team.
We are a publicly traded company on the TSX with over 4000% shareholder return since 2001, goeasy operates two main business units. easyfinancial is our consumer lending business that offers secured and unsecured installment loans of up to $45,000 and easyhome is Canada’s largest merchandise lease-to-own company. It is our vision to provide everyday Canadians the path for a better tomorrow, today by giving them access to the credit they need and by offering them a second chance when they have been turned down by banks and traditional lenders. With a retail network of nearly 400 locations across Canada and over 2000 employees, we are able to build lasting relationships with our customers as we help them rebuild their credit and graduate towards prime rates and a brighter financial future.
We are seeking a creative, analytical and results-oriented Senior Manager, Marketing to manage, grow and lead the easyfinancial brand and customer acquisition strategies throughout our next phase of growth. Reporting to the Director of Marketing, the Senior Manager, Marketing will be responsible for planning and managing all marketing activities and promotions across various channels – including mass media, in-branch POS, and direct mail. The ideal candidate will be a curious, customer-obsessed marketer that is eager to leverage consumer data and insights to optimize acquisition and growth campaigns. You are passionate about the retail customer experience, eager to lead internal teams and external partners to drive growth, and unafraid to champion new marketing ideas.
Ownership of Integrated Marketing Calendar: Ownership of easyfinancial’s annual marketing campaign calendar including seasonal campaigns, promotions and all sales activities
Promotion and Offer Development: Work with the finance team and other stakeholders on campaign/offer development, cost benefit analysis and results measurement
Brand Management: Own the easyfinancial brand and its evolution, including managing the strategy development and execution of brand communications
Media Planning and Execution: Work with agency partners to develop and bring to market easyfinancial’s annual integrated media plans (including channel allocation, budget management, creative asset development) to drive brand awareness and new customer acquisition
Creative Execution: Responsible for working with our internal creative team and integrated agency partners to manage all creative development (including messaging, look and feel), from the briefing process through to execution across all mass media channels
New Customer Acquisition and Growth: Leverage customer insights to develop marketing plans and campaigns that drive revenue and new customer growth
In-Branch POS: Manage all in-branch POS materials, to optimize the retail customer journey and tell our brand story
Direct Mail: Lead the strategy, execution, measurement and analysis and CPA for the direct mail channel
Competitive Intelligence: Compile and extract insights from competitive intelligence to inform brand and campaign strategies
Budget Management: Oversee marketing budget to optimize growth, CPA and customer retention
Skills and Competencies
Minimum 5-7 years of experience in a Marketing role
Bachelor’s degree in business, marketing or equivalent experience
Proven track record of brand leadership and management, in retail and digital environment
Experience in developing marketing and communications strategies that are aligned to business strategy and sales
Strong background in using data and analytics to drive insights and action plans
Understanding of digital marketing and how traditional and digital marketing can work in unison to acquire customers
Strong communication skills, both verbal and written (French would be an asset but not required)
Self-starter who can work in a fast-paced environment with imperfect information, and still be relentless in getting the job done
Strong project management skills with an ability to prioritize multiple cross-functional projects
Experience in championing the voice of the customer, to help guide and inform project and campaigns
Experience in a management role with direct reports
Experience in financial services, agency or retail preferred
Inclusion and Equal Opportunity Employment
goeasy is an equal opportunity employer. In addition, goeasy is committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.
All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.
Why should you work for goeasy?
To learn more about our great company please click the links below: