Digital Marketing Manager - Laundry & Home Care
On-Board Companies
Mississauga, ON
Hiring a Contract Digital Marketing Manager - Laundry & Home Care

Duration: 12 Months

Client Location: Mississauga, ON

Work Schedule: 8:00 AM- 4:00 Pm- Monday-Friday

Pay Rate $30.00-38.00/hourly

Qualifications:
Preferred Qualifications:
  • FMCG/CPG experience
  • Ecommerce experience
  • Experience with tracking reviews
Minimum Qualifications:
  • Minimum 3 years of consumer digital marketing experience across multiple activities
Experience briefing and steering agencies in a digital setting

  • Experience in social media marketing
  • Knowledge of search, SEO/SEM
  • Knowledge of key e-commerce best practices
  • Strong analytical skills, data-driven marketing know-how
  • Post-program analysis
  • Understanding of media planning basics (e.g., CPM, reach/frequency, etc.)
  • Digital Media Planning experience
  • Ability to work in a collaborative environment, a positive and enthusiastic outlook
  • Excellent communication skills (written and oral)
Preferred Education: BBA/BA/BComm (Business, Social Sciences - Psychology, Sociology, Economics)

Responsibilities:
The Digital Marketing Manager is responsible for the execution of digital and ecommerce marketing activity for our entire portfolio of Laundry and Home Care brands. The role is responsible for managing key projects related to digital & e-comm infrastructure, content maintenance and social channel management

Essential Duties and Responsibilities:
  • Operate as a subject matter expert for digital and social programs, assessing new vendors, instilling best practices and industry trends to ensure best in class execution of digital initiatives
  • In collaboration with internal partners and agencies, lead the development and maintenance of branded content such as websites, social channels, e-commerce assets, SEO / SEM
  • Key input to the annual brand planning process for LHC, assessing recommendations and crafting digital marketing objectives & strategy along with Brand team and agency partners
  • Bring the brand strategies & platforms to life through vibrant and engaging digital communications, building the digital content calendar to achieve brand objectives
  • Provide strategic guidance to brand leads as the digital expert with line of sight to execution across all LHC brands • Alongside internal and external counterparts, develop ecommerce strategy, including guiding go-to market execution for E-Comm innovation
  • Maintain & optimize E-Comm assortment, developing assets & content e-commerce listings based on brand objectives and an analysis of ROAS
  • Along with internal sales lead, develop and optimize E-Commerce activity plans by key customer. Optimizing to accelerate profitable growth
  • Develop clear KPIs and learning agendas for all activities / implement a post program analysis
  • Contribute to the effective briefing and steering of agencies
  • Collaborate with international and U.S digital teams to bring best practices to Canada and leverage international / USA material as well as championing Canadian success stories
To Apply for immediate consideration please send resume to Ashley Sharp at Ashley.Sharp@onboardusa.com and reference job #1260 in the Subject Line and indicate the best times to contact you.

  • Candidates cannot begin assignment until drug and background screenings have been successfully completed.*
On-Board was founded in 1976 by Robert L. Wilson to provide Engineering and Design services to the chemical manufacturing industry. Today, On-Board is a thriving privately held family of companies with services including: Consulting, Professional Engineering, Industrial Maintenance and Facility Management, Contracted Manufacturing and Production Services, as well as Temporary Staffing and Recruiting throughout North America.

The On-Board Family of Companies conducts operations through its Corporate Headquarters located in East Windsor, NJ along with Regional Offices in New Castle, DE and Wake Forest, NC. On-Board’s Mission is to provide “Flexible Service by applying the talents of our people, work processes and technology to meet our clients’ expectations in a Safe, Responsible and Dependable manner.”