Role Overview
The Marketing Manager is responsible for leading, organizing, and executing Donaldson’s marketing strategy with consistency, creativity, and emotional intelligence.
You will work directly with the CEO and COO to take our brand direction, including our new True Care positioning, and turn it into daily, weekly, and monthly marketing output that drives growth.
This is a hands-on execution role, but also requires strategic thinking, storytelling, and the ability to manage multiple campaigns across various channels.
You will lead a small, talented in-house team (copywriter + designer/video) and ensure everyone operates with clarity, purpose, and consistency.
Key Responsibilities
Brand Management & Strategy
- Execute and reinforce the Donaldson brand voice across all channels
- Maintain consistency with new brand direction
- Develop marketing plans aligned to company goals and seasonal needs
- Collaborate with leadership to evolve messaging, tone, and positioning
Content & Campaign Execution
- Oversee weekly social media calendar, content output, and scheduling
- Lead the creation of radio scripts, video scripts, blogs, and printed materials
- Plan and execute seasonal campaigns (A/C season, furnace season, plumbing pushes, memberships, etc.)
- Ensure messaging differentiates Donaldson from competitors clearly and emotionally
Creative Direction
- Direct in-house team (copywriter + designer/video)
- Approve and refine graphics, videos, text, and campaign messaging
- Maintain high-quality visual and emotional brand standards
Analytics & Performance
- Track campaign performance (Google, social, radio, email, direct mail)
- Provide monthly reporting to leadership
- Recommend and implement improvements based on results
Vendor & Budget Management
- Manage relationships with branding firms, radio stations, media reps, and vendors
- Allocate budgets across digital, radio, print, and community engagement
- Maintain transparency and accountability in spend
Skills & Qualifications
Required:
- Experience in marketing management (3+ years)
- Strong understanding of brand storytelling
- Ability to lead creative teams and oversee consistent output
- Proficiency with social media strategy & digital marketing fundamentals
- Excellent writing, editing, and communication skills
- Highly organized, with strong follow-through
- Emotionally intelligent — able to protect, support, and elevate brand voice
Nice to Have:
- Experience in home services, trades, or consumer-facing industries
- Graphic design or video editing familiarity
- Experience with Google Ads, PMAX, Meta campaigns
- Understanding of local community marketing
Who You Are
- You love storytelling, brand-building, and turning ideas into action
- You care deeply about marketing that actually helps people, not just sells to them
- You thrive in fast-moving environments where creativity matters
- You want to work for a company that truly cares about its clients and its staff
- You’re not just looking for a job — you want to help build something meaningful
Job Types: Full-time, Permanent
Pay: $80,000.00-$100,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Store discount
- Vision care
Experience:
- Management: 3 years (preferred)
Work Location: In person
