SEM Campaign Technical Account Manager
NST Consulting
Toronto, ON

SEM Campaign Manager (PPC)

Our client is a dynamic international Digital Marketing agency located in the heart of the downtown core in Toronto, that offers competitive salary, full benefits and a supportive and developmental culture, emphasizing work/life balance which such perks like work-from-home on Fridays. This is a fast-paced environment working on large-scale portfolio clientele.

The SEM Campaign Managers are a crucial component of the Paid Search teams, and have a solid foundation in paid-search tactics and strategies, while excelling in client service and in-depth analytics, while working directly with mid to large and enterprise level clients directly.

You will:

  • Serve as team expert for Search Engine Marketing (SEM) tools & technology, account management and analytics;
  • Help manage a book of business consisting of assigned clients' online search marketing campaigns;
  • Be responsible for maintaining work integrity and accuracy;
  • Analyze, recommend, and implement improvements to meet client online search marketing ROI/CPA objectives;
  • Understand and manage client media-buying cycles, product/service update schedules, online marketing philosophy and goals, and target demographics;
  • Produce detailed campaign performance analysis and Excel and PowerPoint presentations;
  • Create, test, and optimize keywords and messaging to maximize reach, awareness, and new customer acquisition;
  • Build relevant account structures to ensure relevant ad copy appears on relevant queries;
  • Daily account pacing and ensure client budget goals are met

You should have:

  • 3-5 years of online marketing experience focused on paid search SEM Campaign Development and Optimization for mid to large-scale SEM Campaigns
  • At least 2 years working in a fast-paced, quality-focused environment
  • Highly developed interpersonal and written/verbal communication skills
  • Strong MS Office skills, particularly Excel
  • Experience working with a paid search bidding and optimization platform
  • Strong analytics experience, including familiarity with an online analytics platform
  • Strong attention to detail and organizational skills
  • The ability to function equally well independently as well as part of a team, and the flexibility to adapt to an ever-changing environment
  • Passion for marketing and the internet

*

Bonus points for:

  • Google AdWords and Bing Ads certification
  • Experience with AdWords Editor and UI, as well as Bing UI and desktop tool
  • Problem Identifier and Solver
  • Experience with DoubleClick Search or DFA
  • Familiarity with Google Analytics, Omniture, or another analytics platform

For immediate consideration, please submit your resume, along with salary expectations and summary of your SEM Camapign experience and expertise.

Job Type: Full-time

Salary: very competitive & commensurate to experience

  • Benefits:
  • - full Health & Dental, Disability, etc.
  • - 3 weeks vacation
  • - Christmas break shut-down
  • - Fridays work from home every week
  • - Birthdays off

Required experience:

  • SEM Campaign Development & Optimization: min. 3-5 years
  • Strategic optimization methodology with PPC-SEM Campaign management
  • Customer Relations: min. 3 years
  • Strong English skills
  • marketing agency a plus, but not required

Job Type: Full-time

Experience:

  • Digital Marketing Agency: 1 year (Preferred)
  • SEM: 3 years (Preferred)

Language:

  • English (Preferred)