ApplyBoard is an online platform that empowers students around the world to access the best education. Connecting international students, recruitment partners, and academic institutions, we simplify the study abroad search, application, and acceptance process.
Founded in 2015, we have built partnerships with over 1,200 primary, secondary, and post-secondary schools, and work with 3,500+ recruitment partners to drive diversity on campuses across Canada and the United States. To date, we have assisted more than 80,000 students with their educational journey. Together, we will achieve our mission of educating the world. In November 2019, ApplyBoard was named the fastest-growing technology company in Canada by Deloitte, ranking #1 on the Technology Fast™ 50.
Our team of over 430 ApplyBoardians and growing, is just as diverse as the customers we support. Comprised of 27 nationalities, 53 languages spoken, and 50/50 gender parity, diversity is fostered and celebrated. ApplyBoard is headquartered in Kitchener, ON Canada, with representatives in 20 countries including India, Bangladesh, Nepal, Pakistan, Vietnam, the Philippines, the United Kingdom, Mexico, Brazil, and China.
Do you eat, sleep, and breathe social media? Has anyone ever called you an influencer? Were you on TikTok before it was cool? Want to manage a brand with over 1,000,000 global followers? If yes, we’d love to talk to you about this exciting new role! We’re looking for an ultra-creative, on-trend, experienced Social Media Manager to join the ApplyBoard Marketing Team.
Lead the creation, implementation, and execution of ApplyBoard’s social media strategy
Own the planning and execution of all elements within the strategy including daily posting, channel monitoring, maintenance, community building and 1:1 engagement, reporting, etc.
Create and maintain content calendars for all of ApplyBoard’s social media channels (Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, and TikTok)
Plan, develop, and publish compelling written and visual content that drives target audience engagement on all channels multiple times a day
Manage ApplyBoard’s influencer marketing program including strategy, negotiation, and managing ongoing relationships
Plan, execute, and participate in live social media activities including Instagram Lives, takeovers, and Facebook Livestreams
Manage, and optimize paid social media advertising programs Utilize native platforms and content sharing tools (HubSpot, Later, etc.) to post content to channels
Work closely with Graphic Designers and Video Production, providing clear direction and timelines, to create graphics and video content
Collaborate with other members of the Marketing Team to build social media campaigns to support their initiatives to drive awareness and measurable results
Analyze social media data (engagement, reach, sentiment, and growth), provide reporting to leadership on a regular basis, and use data to make improvements Other tasks as assigned
5+ years of social media management experience gained in a fast-paced environment, tech industry experience preferred
A college degree or university diploma in marketing, communications, digital media management, business administration, or a related field
Outstanding written and verbal communications skills with impeccable attention to detail
Proven experience growing and maintaining engagement on social media platforms
Comfortable being on camera while interviewing and interacting with live social media following
Extensive experience in managing paid social media advertising programs with a focus on Instagram and Facebook
Ability to create graphics, when required, using Adobe Creative Suite or Canva
Time management and multi-tasking skills resulting in the ability to hit aggressive deadlines
Ability to work well under pressure while producing high-quality work
You’ll Stand Out for the Other Applications If:
You have a strong personal social media presence
Have managed social media initiatives on platforms with more than 500,000 followers
What We Offer:
The opportunity to have an impact on a product that is positively affecting change to thousands of students lives every day
Working alongside a brilliant and globally diverse team that is the fastest growing in the Waterloo region
Great compensation and benefits package to keep you healthy and happy!
Thank you for your interest in ApplyBoard, however, only those applicants that have been selected for an interview will be contacted.
At ApplyBoard, we understand the value of having a diverse team. That’s why we believe in providing equal opportunity regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, and conviction. Please let us know if you require accommodation during the recruitment process.